Hillary Clinton had a sophisticated data driven campaign operation; run by those who designed the cutting edge technology that elected President Obama. It was light years beyond what Donald Trump’s team put together. Yet Donald Trump won because Mrs. Clinton never developed a compelling message, or offered voters the change they sought. Nor did she tell anyone in a memorable way what she was going to do with the job if she got it.

Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE.

Data driven campaigns are great for niche marketing. But Mrs. Clinton was so far into the weeds with her niche appeal that no one had a clear picture of her vision for the country.

Put too many details and too much niche appeal into your campaign platform and you’ll find that no one hears your central point or your core message. Worse, you’ll sound like a candidate mired in a sticky morass of identity politics.

Which is exactly what happened to the Clinton campaign.

So here is yet another timeless lesson from the 2016 election: Customized voter data, data driven campaign technology, micro-targeting and even psychological testing can be invaluable in a campaign, but they are worthless without a memorable message.

This issue is just one of the topics I have covered in My New Ebook“10 Timeless Lessons from the 2016 election.” IT’S FREE. 

For you and your loved ones, I wish the happiest of holidays. Let us be thankful for the freedom to worship our God on our terms. And for the sacrifice of those who made that possible.


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

running for office

Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:

Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

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