Jay Townsend here with our continuing series on the Fallen, those who have dropped out of the Presidential race, and what we can learn from what they did right, and wrong.

Today. Rick Perry’s worst mistakes number four.

In Perry’s campaign ended in early November during an agonizing 45 seconds when he could not name the three agencies of government he planned to abolish.

His millions became worthless at that point. He was done.

Other candidates have forgotten things in a debate…and recovered. Why was this senior moment fatal?

It went to the core of Perry’s rationale. Reform government. Cut spending. Abolish wasteful bureaucracies.

When he could not name the agencies central to his plans for the country, it was like a candidate who forgot his middle name. You don’t do that if you are really the person you say you are.

Perry looked inauthentic. And that was all she wrote.

Lesson. You need to believe in what you are doing and you can’t fake who you are. If voters conclude there is something phony about you no amount of money is going to save your campaign

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Now in Audio and eBook… The Ten Worst Mistakes Candidates Make. Real Stories from the Campaign Trail of Dumb Stunts that Derailed Otherwise Good Candidates. Learn from their Mistakes.