Discover How to Navigate the Process of Running for Public Office and How to Avoid the Common Pitfalls to Success

“Run for Public Office” Series

Video or Audio

Are you ready to make a difference but aren’t sure how to navigate this new journey?  If so, you’re not alone.  In the past 30 years, campaign consultant Jay Townsend has helped hundreds of conservative candidates like you to navigate the process of running for public office—also helping them avoid the common pitfalls to success.

For the first time, Jay is making the comprehensive training he provides through campaign consulting and candidate coaching available to you in video or audio format.  Jay’s program specifically addresses the practical decisions you will be making in your campaign from beginning to end.

You’ll discover:

  • Step-by-step directions on how to successfully fund your campaign
  • The questions to ask before you hire a pollster and commission your first poll
  • How to use polling data to give your campaign the winning edge
  • How to develop (and stick to) a budget that’ll keep your strategy on track
  • How much you’ll need for everything from polling, media and website design to rent, stationary, even snacks for volunteers
  • When to use television, how to tell your story on radio, and how to design and promote a professional-looking website
  • The secrets of effective persuasion mail and telephone campaigns
  • How to build a comprehensive media list
  • The art of dealing with reporters
  • How to make the most of your campaign announcement
  • How to design and execute your media plan
  • How to prepare for and conduct newspaper, television and radio interviews, and how to handle the inevitable attacks and mistakes
  • How to avoid mistakes and turn difficult circumstances to your advantage
  • How to see around corners so you can buy the time you’ll need to prepare for problems
  • How to keep your opponents at bay, test their response time, and understand their campaigns

What You’ll Get

Available in a combo package or individually, the following sessions are sold in an audio format or video format:

Special Bonus Offer!

When you buy the combo package, you’ll receive a free one-hour consultation with campaign consultant Jay Townsend PLUS Jay’s eBook, “10 Worst Mistakes Candidates Make”—a $500 value!

What People Are Saying

Nothing will be more important to your election than having enough money to get your message out – and nobody is better equipped to teach you how to raise it than Jay Townsend. This video is useful to candidates, campaign finance committee members, even non-profits.

Leslie Sanchez
Author, Television Commentator and Political Strategist

Running an effective campaign without solid, reliable polling is like driving a curvy mountain road in the fog at night without headlights. Few people in politics are as skilled at using survey research to shape winning campaigns as Jay Townsend, and in this video, he passes that information on to you.

Dana Perino
Former White House Press Secretary

Budgets and cash flows aren’t glamorous, but they are vitally important. Jay Townsend’s advice won’t just help you win your race – it will keep you out of debt on the morning after the election.

Jim Nicholson
Former Chair, Republican National Committee

Jay Townsend has put together a ‘soup-to-nuts’ communications guide that everybody can understand– everything from buying TV time to conducting a door-to-door volunteer blitz. Whether you’re running a political campaign or buying advertising for a non-profit, this video is invaluable.

Chris DePino
Former Chairperson, Republican Party of Connecticut

Jay Townsend has a lifetime of lessons to teach about dealing with the media. It is equal parts art and science, and Jay understands both.

Chris Lapatina
Political Consultant

Today’s 24-hour news cycle is brutal even for local candidates, and special interest pressures on candidates and office-holders have never been greater. You need agility and skill to navigate these waters, and this video by Jay Townsend provides a reliable compass.

Mike Collins
Crisis Communications Consultant

You can spend thousands on consultants, spend days at training programs and still not pick up the many lessons Jay Townsend has to teach in this seven-disc series. This is a comprehensive review you shouldn’t miss.

Mark Pfeifle
Former Deputy National Security Advisor to the President,
Vice President of S4, Inc., a Washington Communications firm

Frequently Asked Questions

Do I have to buy the entire series?

No. You can buy only the segments you want from the section above, or you can buy them all. Many people start with one or two and then are so delighted with them they purchase the entire series.

System Requirements:

You can watch these videos on your PC/Mac since they are encoded in MP4 format (a very popular video format). These videos can also be viewed on your iPad, iPod Touch, iPhone and Android portable devices. The audios are recorded in MP3 format and can be downloaded to a multitude of handheld players or you can listen to them through your computer’s speakers. This way you can learn and get the tools you need turning “scrap time” in the car, on the subway, taking a walk, etc. into a powerful learning experience.

Can I get the videos on DVD?

If you prefer to order the videos in DVD format, instead of the immediate download, please contact us directly at (845) 458-1210.

If I’m unhappy with the product, can I get a refund?

We’re convinced you will find the videos to be a great investment in your preparations to run for public office, and that the money you SAVE by watching them will more than offset the cost. Nevertheless, if you buy them and are not completely satisfied that you have made a worthy investment, you can request a full refund within the first 60 days following the purchase. And if you have technical problems in downloading them we will be happy to assist you with a new download.

What makes this video series better than other programs I’ve seen?

The key difference in any training is how well it prepares you for taking action and getting the right results. Jay’s program specifically addresses the practical decisions you will be making in your campaign from beginning to end. You’ll know how to navigate the process of running for public office and how to avoid the common pitfalls to success.

How long will it take to begin watching the videos after I make my payment?

Individual videos or audio download: Once you complete your online purchase, through the iron-clad safe, industry-standard security of the ClickBank Payment Portal, you will be directed to a page where you can begin watching the video(s) that you selected. Complete video or audio set: Your purchase will by handled by Paypal. You do not need a Paypal account, just a credit card. If you order the complete DVD set, we will ship it to you immediately.

Note: Your purchase will appear on your credit or banking statement as a charge from either Paypal or ClickBank, depending on whether you purchase the complete set or an individual download.

What is the best way to get answers to questions?

You can contact Jay through email. His direct email address is Jay(at) Jay has helped many candidates from around the country to run successful campaigns and he can help you too! Take advantage of it and do it now! You’ll be glad you did.

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"Run for Public Office" Series by Jay Townsend

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