Jay Townsend’s Run for Public Office Series



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If you're like most candidates, raising funds is the most important -- and most difficult -- challenge your campaign will face. In this lesson, Jay gives you step-by-step directions on how to successfully fund your campaign.
You'll learn how to raise the all-important "seed money" that'll get your campaign started. Jay will teach you WHO to ask for money - and HOW to ask them. He reveals the seven proven methods of how to go about generating campaign contributions - unlocking the secrets of fundraising so you'll have the competitive edge in the all-important money game.

Preview of Video #2:



Single Video: $79.97


Single Audio MP3: $29.95
What others say...
“Nothing will be more important to your election than having enough money to get your message out – and nobody is better equipped to teach you how to raise it than Jay Townsend. This video is useful to candidates, campaign finance committee members, even non-profits.”

-- Leslie Sanchez, Author, Television Commentator and Political Strategist



A well-designed, well-conducted benchmark poll can be one of your most valuable tools — a roadmap to your success!
In this video, you’ll learn the questions to ask before you hire a pollster and commission your first poll. You’ll see how a “benchmark” poll can help you develop a communications plan to out-maneuver your competition. And you’ll gain valuable insights on how to use polling data to give your campaign the winning edge.

Preview of Video #3:


Single Video: $79.97


Single Audio MP3: $29.95
What others say...
“Running an effective campaign without solid, reliable polling is like driving a curvy mountain road in the fog at night without headlights. Few people in politics are as skilled at using survey research to shape winning campaigns as Jay Townsend, and in this video, he passes that information on to you.”

-- Dana Perino, former White House Press Secretary


Jay teaches you the lessons nobody else will - how to develop (and stick to) a budget that'll keep your strategy on track.
You'll learn how much you'll need for everything from polling, media and website design to rent, stationary, even snacks for volunteers. You'll get tips on how to keep overhead down, so you can put your money where it matters - contacting and persuading voters. And you'll learn the critical questions to ask before you hire a campaign manager, pollster, web designer, media buyer or consultant.

Preview of Video #4:

Single Video: $79.97


Single Audio MP3: $29.95
What others say...
“Budgets and cash flows aren’t glamorous, but they are vitally important. Jay Townsend’s advice won’t just help you win your race – it will keep you out of debt on the morning after the election.”

-- Jim Nicholson, former Chair, Republican National Committee


Learn when to use television, how to tell your story on radio, and how to design and promote a professional-looking website that’ll let you build two-way communication with voters. Jay shares the secrets of effective persuasion mail and telephone campaigns -- even how to use your volunteer organization to turn out votes on Election Day. And you’ll learn how to avoid running afoul of FEC and postal regulations that can cost your campaign plenty.

Along the way, you’ll see real-life examples of Jay’s award-winning television, radio, mail and newspaper ads that’ll give you ideas about how to tell your own story, communicate your values, inform the voters about your opponent’s record – and respond effectively to your opponent’s attacks.

Preview of Video #5:

Single Video: $79.97


Single Audio MP3: $29.95
What others say...
“Jay Townsend has put together a ‘soup-to-nuts’ communications guide that everybody can understand – everything from buying TV time to conducting a door-to-door volunteer blitz. Whether you’re running a political campaign or buying advertising for a non-profit, this video is invaluable.”

-- Chris DePino, former Chairperson, Republican Party of Connecticut


Nobody will be able to affect the course of your campaign more than the news media, and few American consultants understand the media better than Jay Townsend. In this video, he tells you how to build a comprehensive media list, describes the art of dealing with reporters, teaches you how to make the most of your campaign announcement and helps you design and execute your media plan. You’ll learn how to prepare for and conduct newspaper, television and radio interviews, and how to handle the inevitable attacks and mistakes.

Preview of Video #6:

Single Video: $79.97



Single Audio MP3: $29.95
What others say...
“Jay Townsend has a lifetime of lessons to teach about dealing with the media. It is equal parts art and science, and Jay understands both.”

-- Chris Lapatina, Political Consultant


Voters will judge you by the decisions you make – and in the cross-currents of American politics today, you’ll doubtless face many difficult choices as you deal with donors, special interests and the press. In the white-hot public spotlight, a single misstep can derail your campaign and end your career.

In this video, Jay shows you how to avoid mistakes and turn difficult circumstances to your advantage. You’ll learn how to see around corners – spotting problems with your contributors, interest groups and associates from your past – so you can buy the time you’ll need to prepare.

Just as important, you’ll learn how to play offense: how to keep your opponents at bay, test their response time, and understand their campaigns.
Single Video: $79.97


Single Audio MP3: $29.95

Preview of Video #7:

What others say...
“Today’s 24-hour news cycle is brutal even for local candidates, and special interest pressures on candidates and office-holders have never been greater. You need agility and skill to navigate these waters, and this video by Jay Townsend provides a reliable compass.”

-- Mike Collins, Crisis Communications Consultant


A Special Bonus Offer:

Buy the Complete Set and Receive: A Discounted Price + Free 1-Hour Phone Consultation + Jay’s E-Book on the 10 Worst Mistakes Candidates Make (a $500 value)


The MP4 instruction set includes all of Jay Townsend's videos. The set includes:

  • “Things You Must Know and Do Before You Run”

  • “The Rudiments and Fundamentals of Raising Money”

  • “Polling Mistakes to Avoid: How to Use a Benchmark Survey to Develop a Communications Strategy”

  • “Developing a Campaign Budget You Can Live With”

  • “Making the Most of TV, Radio, Mail, Phones & the Internet”

  • “Making the Most of Earned Media: The Dos and Don’ts of Dealing with the Press”

  • “Pressure Points to Monitor as the Campaign Unfolds”


7 Videos Set + BONUS:
$479.82 $419.70



7 Audio File Package:
$179.70 $149.70
What others say...

"You can spend thousands on consultants, spend days at training programs and still not pick up the many lessons Jay Townsend has to teach in this seven-disc series. This is a comprehensive review you shouldn't miss."

-- Mark Pfeifle, former Deputy National Security Advisor to the President and Vice President of S4, Inc., a Washington communications firm

Frequently Asked Questions

Do I have to buy the entire series?

No. You can buy only the segments you want from the section below. Or you can buy them all. Many people start with one or two and then are so delighted with them they purchase the entire series.

System Requirements:

You can watch these videos on your PC/Mac since they are encoded in MP4 format (a very popular video format). These videos can also be viewed on your iPad, iPod Touch, iPhone and Android portable devices. The audios are recorded in MP3 format and can be downloaded to a multitude of handheld players or you can listen to them through your computer’s speakers. This way you can learn and get the tools you need turning “scrap time” in the car, on the subway, taking a walk, etc. into a powerful learning experience.

Can I get the videos on DVD?

If you prefer to order the videos in DVD format, instead of the immediate download, click here. DVD purchases are a separate transaction from the downloadable version.

If I’m unhappy with the product, can I get a refund?

We’re convinced you will find the videos to be a great investment in your preparations to run for public office, and that the money you SAVE by watching them will more than offset the cost. Nevertheless, if you buy them and are not completely satisfied that you have made a worthy investment, you can request a full refund within the first 60 days following the purchase. And if you have technical problems in downloading them we will be happy to assist you with a new download.

What makes this video series better than other programs I’ve seen?

The key difference in any training is how well it prepares you for taking action and getting the right results. Jay’s program specifically addresses the practical decisions you will be making in your campaign from beginning to end. You’ll know how to navigate the process of running for public office and how to avoid the common pitfalls to success.

How long will it take to begin watching the videos after I make my payment?

Individual videos or audio download: Once you complete your online purchase, through the iron-clad safe, industry-standard security of the ClickBank Payment Portal, you will be directed to a page where you can begin watching the video(s) that you selected. Complete video or audio set: Your purchase will by handled by Paypal. You do not need a Paypal account, just a credit card. If you order the complete DVD set, we will ship it to you immediately.
Note: Your purchase will appear on your credit or banking statement as a charge from either Paypal or ClickBank, depending on whether you purchase the complete set or an individual download.

What is the best way to get answers to questions?

You can contact Jay through email. His direct email address is Jay@JayTownsend.com. Jay has helped many candidates from around the country to run successful campaigns and he can help you too! Take advantage of it and do it now! You’ll be glad you did.


7 Videos Set + BONUS:
$479.82 $419.70

7 Audio File Package:
$179.70 $149.70