Things You Must Know and Do Before You Run
“Even if you’re only thinking of running for office, you need Jay Townsend’s tutorial before you decide. I’m recommending it to every prospective candidate we meet."

Mario Lopez, Executive Director, Hispanic Leadership Fund

The Rudiments and Fundamentals of Raising Money
“Nothing will be more important to your election than having enough money to get your message out – and nobody is better equipped to teach you how to raise it than Jay Townsend. His video is useful to candidates, campaign finance committee members, even non-profits.”

Leslie Sanchez, Author, Television Commentator and Political Strategist

Polling Mistakes to Avoid
“Running an effective campaign without solid, reliable polling is like driving a curvy mountain road in the fog at night without headlights. Few people in politics are as skilled at using survey research to shape winning campaigns as Jay Townsend, and in his video, he passes that information on to you.”

Dana Perino, former White House Press Secretary

Developing a Campaign Budget You Can Live With
“Budgets and cash flows aren’t glamorous, but they are vitally important. Jay Townsend’s advice won’t just help you win your race – it will keep you out of debt on the morning after the election.”

Jim Nicholson, former Chair, Republican National Committee

Making the Most of TV, Radio, Mail, Phones, & the Internet
“Jay Townsend has put together a ‘soup-to-nuts’ communications guide that everybody can understand – everything from buying TV time to conducting a door-to-door volunteer blitz. Whether you’re running a political campaign or buying advertising for a non-profit, Jay’s video is invaluable.”

Chris DePino, former Chairperson, Republican Party of Connecticut

Making the Most of Earned Media
“Jay Townsend has a lifetime of lessons to teach about dealing with the media. It is equal parts art and science, and Jay understands both.”

Chris Lapatina, Political Consultant

Pressure Points to Monitor as the Campaign Unfolds
“Today’s 24-hour news cycle is brutal even for local candidates, and special interest pressures on candidates and office-holders have never been greater. You need agility and skill to navigate these waters, and this DVD by Jay Townsend provides a reliable compass.”

Mike Collins, Crisis Communications Consultant

Complete DVD Instructional Set
You can spend thousands on consultants, spend days at training programs and still not pick up the many lessons Jay Townsend has to teach in this seven-video series. This is a comprehensive review you shouldn't miss."

Mark Pfeifle, former Deputy National Security Advisor to the President and Vice President of S4, Inc., a Washington communications firm