What Makes a Good Campaign Speech? Tell a Story, Touch an Emotion Intro A campaign message is what you’re going to do for voters if you get the job — but figuring out exactly what that is trips up more…
What Makes a Good Campaign Speech? Tell a Story, Touch an Emotion Intro Most political speeches are boring, aimless, and forgotten by the next day. In this video, political consultant Jay Townsend explains what actually makes a campaign speech good…
How Do You Run for Political Office? The Three Gears Every Campaign Needs Intro Running for public office comes down to three gears that all have to turn together: your message, your money, and your advertising. In this video, political…
A Good Campaign Message Will Win an Election: The Five Questions Voters Expect You to Answer Intro Some candidates spend a fortune and lose. Some candidates get hopelessly outspent and win. In this video, political consultant Jay Townsend explains why:…
What Is One Effective Strategy Used by Political Campaigns? Five That Actually Work Intro There isn’t just one effective strategy that wins elections — there are several. In this video, political consultant Jay Townsend walks through five effective campaign strategies,…