We’ve been talking recently about ways those running for office can raise money.
Today, finding campaign donors. Some help on identifying the five most important sources of campaign contributions.
There are five general categories of campaign contributors.
1. Family, relatives and close friends.
2. People who know you and like you.
3. People and ideological organizations that believe in your cause.
4. People who dislike your opponent.
5. Those who need access to you if you win. We call them investors.
Today a little about that first category…family, relatives and close friends.
If you are running for office, these are the people you know best, and those most likely to give, if you ask.
Look at your family tree. In addition to parents and siblings, look for aunts, uncles, cousins, their spouses, and extended family members.
Go through the contact list on your mobile phone, rolodex, or the email addresses you have stored in your address book. When you find the name of a relative or close friend, jot it down.
Check your high school and college yearbooks, your church directory, membership list of clubs and organizations you belong or once belonged to, your holiday card list, people you have worked on past projects or in past jobs.
This is not an exhaustive list of people you are going to ask for money…but it is the place to start because this will be the easiest money you raise…what we call your low-hanging fruit.
Next…put an amount next to each name…the size of the contribution you plan to ask them for, and then start making calls.
Some Important caveats:
1. YOU need to make the calls. People in this category may be offended if you don’t ask personally.
2. If you ask everybody on this list and no one wants to give, put aside your political ambitions until you’ve made better friends.
Next week I’ll be back with some words about people in the second category I mentioned, people who know you and like you.
Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.
How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.