Final edits are almost done on How to Win an Election, the Step by Step Guide. In this video, a preview of what is coming soon. Who it’s for. What you’ll learn.
There is a hard truth about running for office…
There are a lot of very smart, very passionate people who try to win an election. In fact, most who try it lose, including highly qualified, articulate, accomplished candidates who could have won.
Was it because they didn’t know what to do? No.
Every intelligent candidate knows you have to have a message. That you have to execute your message. That you have to have a strategy to reach your target audience, and get your voters to the polls.
But knowing what to do, and knowing how to do it are two very different matters. And usually that is what separates the winners from those who come up short.
Who is this webinar for?
- If you are running for office this year, it’s for you.
- If you’d like to run for office soon, it’s for you.
- If you think you’d like to run for office someday, it’s for you.
- And if you are curious about modern day campaigns and want to help good candidates win, this webinar will help you do that.
If you are hoping to learn how to spew hate and sow division, you will need to go elsewhere.
What you will learn in this webinar are the Four Pillars of a Political Campaign:
- The elements of a campaign message and how to construct yours.
- The various ways to execute your message, and how to pick the one just right for you.
- How to plan your campaign strategy so that voters have a clear picture of what you are going to do for them.
- And how to outsmart your opponent through an exercise I call war-gaming.
Campaigns in competitive jurisdictions are complicated. They are hard, tough, and sometimes they’re mean. Very few candidates win without the help of someone adept at navigating the minefields of a political campaign.
All campaigns start with a few fundamental questions:
No one can design an intelligent campaign or campaign strategy without knowing the answers. Nor can you. Anybody who tries to tell you how to run your campaign without this information is wasting your time.
What is the job you are running for? All elected positions have a unique set of responsibilities that profoundly affect your campaign strategy and the issues you talk about.
When is the election? Turnout varies election by election, and that affects the number of people you need to reach.
What are the rules for who gets to vote? That profoundly affects the tools and strategy you will use to reach your target audience.
What are the demographics, partisan affiliation and voting history of your jurisdiction, and how are they trending? That affects who you target and how you reach them.
What is the current political environment? The headwinds of political discourse are constantly shifting, and that affects your message.
What are your resources? Advertising costs money and you can buy only what you can afford.
Who is or who are your opponents? That affects almost everything you say and do.
No other campaign is quite like your race, for no two jurisdictions are the same. No two election years are the same. No other jurisdiction has the same demographic profile as yours. Nobody has the same opponent that you do. Nobody has our voice, your story, your biography.
The answers to those questions determine your message, how you will execute it, your campaign strategy, and how you will outsmart your opponent.
The reason why good candidates lose is they try to win an election without first understanding the Four Pillars of a Political Campaign.
We are now putting the finishing touches on the Webinar. If you’d like to see it, send an email to [email protected]. Write Webinar in the Subject Line. I’ll make sure you get a link when it’s finished.
Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.
How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.