Senate Republicans have announced their ‘First 100 days’ agenda should they become the majority party.
They will approve the Keystone pipeline, stop environmental regulations, give the President ‘fast track’ trade authority, and repeal the medical device tax.
Whoever came up with this could not sell sex in a brothel. It is boring, meaningless to most, and devoid of emotional appeal. Worse, it looks like (and probably is) the wish list of K Street lobbyists.
Not a word about the tax code, fixing Obamacare, energy prices, immigration, terrorism, entitlements, putting people back to work or helping Americans find a better paying job. Not even a hint of emotional appeal.
How to inject emotional punch into your platform and rhetoric?
1. When you offer an agenda use language voters can understand. Express your ideas in a way that allows voters to immediately grasp how your agenda would improve their lives.
2. Speak to hearts before you speak to heads. We are inundated with messages every day. The ones that get our attention are those that trigger one of the seven human emotions…anger, sadness, happiness, fear, surprise, disgust, contempt.
3. More important than the how, and even the what, is the why. The why lets voters know you are in touch with their pain, that you share their values, understand the daily challenges they face and are worth listening to.
If anyone can explain how the GOP’s ‘100 day plan’ does any of the above, please do tell in the comment section.
If you are a candidate for federal office, or helping one who is, don’t wait on the GOP to offer a compelling agenda. They don’t know how. Write your own.
What will you do to replace Obamacare with something that allows Americans to keep the doctors they’ve lost, and buy affordable health insurance policies that fits their individual needs? What will you do to create competition that will force insurance companies to cut their prices, and empower Americans to make their own choices instead of having health insurance plans dictated to them? Ideas here.
What will you do to fix a tax code that penalizes work, savings and investment, and gives American companies an incentive to create jobs here instead of overseas? Ideas here.
How will you stop the invasion of the Southern border, fix a broken immigration system and do something that provides security, speed and clarity to the rules about who gets to come in, work, go to college and when they have to leave? Some ideas.
What will you do to foster more energy exploration, drive down the cost of gas, electricity, propane and fuel oil so that Americans can keep more of what they earn? Some ideas.
What is your plan to preserve and protect Social Security and Medicare for the next generation, beef up a depleted military, care for veterans, fix bridges and roads? Some ideas.
Before you publish your platform, scrub the rhetoric and make sure it addresses at least one (or more) of the following…how your policies and ideas will improve the lives of your constituents, allow them to get a better and higher paying job, put their kids through college, save on health care costs, put money away for a secure retirement, buy a better house or car, and sleep at night absent fear that a terrorist cell will blow up their neighborhood.
When you are done, send it to the GOP Senate leadership. If you follow my rules, it will be better than anything they have come up with. Even better, send it to me at [email protected]. If it is really good, I’ll share your work so our subscribers can see something with sex appeal instead of the boring blah blah blah blather coming out of Washington.
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Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.
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