How to Run for Office – Tip 2

Tips and Tricks that will Help Give You a Competitive Edge.

Tip 2. Hone your Elevator Pitch and keep it to less than 30 seconds.

If you can’t tell people why you are running in less than 30 seconds you need to work on your elevator pitch.

Your reasons for running need to be crisp, concise, compelling and relevant to those you seek to represent. Easily understood. Easy for voters to remember. And if the listener doesn’t immediately understand your rationale, it is a sign that it needs work.

Your reasons had better be about what you are going to do for the voters and your constituents and not about what you are going to get from the experience or the job or what’s in it for you. Voters don’t care about you. They care about what you are going to do for them.

Case in point #1. I recently reviewed the text of someone’s announcement speech.

Over the course of an address that lasted less than 8 minutes, he used the words I, me or my more than 50 times. When the ears of a listener are bombarded with I, me or my instead of you and we, voters will rightly conclude that the candidate thinks the race is about him or her, rather than improving the lives of those they seek to represent.

Case in point #2. Not long ago I received an email solicitation from a Member of Congress asking for support. It was hard to muddle through it, for the words I, me and my were used so frequently that I could not discern what this member of Congress had or was doing for their constituents.

In fact, the whole newsletter had a “look at me” kind of message. That won’t work in a campaign.

So. If you are running, think about what you are going to do for your constituents. Boil it down to something voters can easily grasp. Property taxes are out of sight. Driving Seniors and the middle class out of their homes. We need to reduce the cost of government by streamlining services, cut the number of bureaucrats on the public payroll and insist that public employees pay for some of their own health insurance. You don’t have to agree with that view, but there is no doubt about what that candidate wants to do for homeowners and taxpayers.

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Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:

Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

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