Keeping that Confidential Campaign Strategy Confidential
Mitt Romney has done a lot of things right in his second bid for the Republican nomination.
He’s been the best debater. He’s raised money. Lots of it. He can speak well, without notes, and keep the attention of an audience. He has the most professional office operation of any of the candidates and he’s hired some seasoned political veterans who are good at what they do. Unlike Bachmann, Gingrich or Cain, there have been no ugly stories about staff flare-ups or mass resignations in the Romney camp.
Just as important, his has been a disciplined operation. No behind the scenes backstabbing. No staff person (so far) talking off the record or out of school to a newspaper or reporter. No leaks. And most important, no telegraphing the strategy.
Those who are running for public office could learn a few things just by observing the Romney operation. One of the most important is this. Keep your mouth shut about your strategy.
A few excerpts from the article:
“Ask the former Massachusetts governor what his strategy is and he won’t say.”
“Is Romney competing to win in Iowa, whose Jan. 3 caucuses kick off the nominating contest? He says he simply wants to do ‘very well.’
“When will he begin airing television advertisements? He says only, ‘we’re getting closer now.’
“How much money is he budgeting to spend on the early voting states? Again, Romney demurs: ‘That’s another item I’m not going to tell anybody.’
“It will come as no surprise to you that in the business world, and in the political world, that we tend not to reveal our strategy to our competitors, so you’ll wait and see what we’ll do,” Romney said.
Meanwhile, Obama’s people continue to talk about how Obama plans do win the election next year. Want to know the President’s strategy? Just read the New York Times. You can bet Romney’s staff is.
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Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.
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