The Lessons of Cain
His will go down as the campaign that fell for want of a good crisis management team, and for want of a candidate who’d taken some time to study a map of the Middle East and a few foreign policy briefs.
Still, he will be remembered by many for his contribution to the dialogue, his 9-9-9 plan and his talent as a speaker. He’ll be back in some capacity—he’s too talented a speaker to disappear into the night.
About that 9-9-9 plan. It had its flaws. But in proposing a plan Herman forced a much needed discussion about putting the United States back on a pro-growth path—and at least temporarily, moved the debate off how much who was going to cut what.
And his campaign will serve as a lesson for those who are running for public office.
- Air your warts in public before someone else does. Your spin on your own faults and past errors in judgment will be much more charitable than that of your opponent(s).
- Have a crisis management team in place before a crisis hits—and when time to comment, have your lines down and stick to them. A story line that changes twice a day will only keep a bad story in the news.
- Do your homework and study your briefs before the campaign gets underway; time for study and debate prep become quite limited once the campaign is underway.
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Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.
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