The Lessons of Cain

His will go down as the campaign that fell for want of a good crisis management team, and for want of a candidate who’d taken some time to study a map of the Middle East and a few foreign policy briefs.

Still, he will be remembered by many for his contribution to the dialogue, his 9-9-9 plan and his talent as a speaker. He’ll be back in some capacity—he’s too talented a speaker to disappear into the night.

About that 9-9-9 plan. It had its flaws. But in proposing a plan Herman forced a much needed discussion about putting the United States back on a pro-growth path—and at least temporarily, moved the debate off how much who was going to cut what.

And his campaign will serve as a lesson for those who are running for public office.

  1. Air your warts in public before someone else does. Your spin on your own faults and past errors in judgment will be much more charitable than that of your opponent(s).
  2. Have a crisis management team in place before a crisis hits—and when time to comment, have your lines down and stick to them. A story line that changes twice a day will only keep a bad story in the news.
  3. Do your homework and study your briefs before the campaign gets underway; time for study and debate prep become quite limited once the campaign is underway.

For more FREE political candidate training tools, communication and campaign tips, sign up for Jay Townsend’s FREE newsletter.

Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:

Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

Leave a Reply

Your email address will not be published.

Don’t miss any updates

Copyright © 2022 JayTownsend, All Rights Reserved.