One of the timeless lessons of the 2016 election: Why candidates who plagiarize the Campaign Strategy of another candidate, lose.

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Today I’ll touch upon something that is one of my pet peeves. I have worked with many smart, talented people in the political consulting profession. But I have also known many who are intellectually lazy.

This is what they do: A candidate walks in the door wanting help and instead of devising a strategy that is unique to them, they yank a file off the shelf, blow the dust off it and use a strategy they developed in a prior year for a prior client.

So today, if you remember nothing else from what I say, please remember this: Candidates who plagiarize the campaign strategy of another candidate, lose. It is one of the timeless lessons of the 2016 election.

In 2015, 2016 and right up until election day, the American public was served an endless string of stories about Hillary Clinton’s brilliant team of strategists, her sophisticated data-driven backroom, how she was replicating President Obama’s successful strategy…a heavy ground operation to spur turnout among African-Americans, Hispanics, the young and college graduates.

When the votes were counted, all of her targets under-performed their numbers. She lost swing states like Florida, North Carolina, and several states that Obama carried twice…Ohio, Pennsylvania, Michigan, Wisconsin and Iowa.

What worked for Obama did not work for Clinton because she is not Barack Obama. Duh!

A campaign strategy is ALWAYS a function of the political environment, your resources, your opponent and the demographics of your jurisdiction. Those variables change. Every year. And every election cycle. Therefore, no two campaigns are ever the same.

If you are running for office or plan to someday, create a strategy that is unique to you. That perfectly tailored dress or suit that looks great on your best friend–is not going to look good on you.

This issue is just one of the topics I have covered in My New Ebook“10 Timeless Lessons from the 2016 election.” IT’S FREE. 

Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:

Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

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