When you are explaining, you are not gaining

If you are playing defense, you are not playing offense, and you are not scoring.

Few care about the intricacies of Senate protocol, or how one takes a “hit” for the greater good. What wins a debate on the Senate floor does not necessarily win you a debate in front of a television audience. Senators may need to nuance their answers. Voters expect Presidential (and gubernatorial) candidates to look decisive, and be decisive.

When you get lost in the weeds, people lose track of where you are. And you look lost.

Just because a moderator has framed a question a certain way does not mean you have to accept their framework. Can we stop talking about contraception?

Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:

Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

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