An Advertising Campaign Strategy ensures that your advertising budget is spent only on things that get you votes — a precise mix that might include television, radio, persuasion mail, facebook and you tube, telephones and newspaper ads targeted at voters you need to win. 

I help candidates make difficult choices as they construct their advertising campaign strategy, using time-honored formulas that precisely show the cost of reaching a voter with a compelling message, and to ensure that precious campaign resources are spent efficiently and only on items that get you votes.