How to Make a Good Campaign Speech: Know Your Audience and Your Call to Action Intro A good campaign speech has one job: getting your audience to do what you asked them to do because of what you said. In…
How Does Social Media Influence Politics? The What, How, and Tools Behind It Intro Social media hasn’t just changed how campaigns communicate — it’s revolutionized political discourse itself, upending decades of one-way messaging with something entirely new. In this video,…
How to Run for Sheriff: A Campaign Strategy for a Unique Office Intro Running for sheriff isn’t like running for any other office — voters expect you to know the job cold, because it touches their safety every single day.…
What Are the Qualifications to Be a Senator? The Written and Unwritten Rules Intro The Constitution only asks for three things to become a US senator — but voters expect a lot more than that before they’ll actually give you…
What Are Political Campaign Strategies? Message, Targeting, and Dissemination Explained Intro A political campaign strategy is the blueprint for how you’re going to sell a candidate to voters. In this video, political consultant Jay Townsend breaks strategy down into three…
How to Get Into Politics: 5 Ways to Break In and Rise Fast Intro If you’ve ever wondered how to actually break into politics, the path is more straightforward than you might think — and it starts with something anyone…
How to Come Up With a Campaign Slogan: What Makes Voters Stop and Look Intro Your campaign slogan might be the shortest set of words you write for your campaign — but they are one of the most important. In…
How to Run for Governor: What It Takes to Win the Most Powerful Office in Your State Intro Running for governor is unlike any other race. The governor is the most powerful person in your state — presiding over budgets…
What Is a Political Consultant? The Three Things Every Campaign Hires Them to Do Intro A political consultant is, at the simplest level, someone who helps candidates win elections. In this video, political consultant Jay Townsend breaks down the three…
What Are Political Campaign Strategies? The Three-Part Game Plan Every Candidate Needs Intro A political campaign strategy is a game plan for selling a candidate to voters, built around three questions: who needs to hear your message, what you’re going…