What Makes a Good Campaign Speech? Tell a Story, Touch an Emotion Intro A campaign message is what you’re going to do for voters if you get the job — but figuring out exactly what that is trips up more…
What Makes a Good Campaign Speech? Tell a Story, Touch an Emotion Intro Most political speeches are boring, aimless, and forgotten by the next day. In this video, political consultant Jay Townsend explains what actually makes a campaign speech good…
How Do You Run for Political Office? The Three Gears Every Campaign Needs Intro Running for public office comes down to three gears that all have to turn together: your message, your money, and your advertising. In this video, political…
A Good Campaign Message Will Win an Election: The Five Questions Voters Expect You to Answer Intro Some candidates spend a fortune and lose. Some candidates get hopelessly outspent and win. In this video, political consultant Jay Townsend explains why:…
What Is One Effective Strategy Used by Political Campaigns? Five That Actually Work Intro There isn’t just one effective strategy that wins elections — there are several. In this video, political consultant Jay Townsend walks through five effective campaign strategies,…
How to Make a Good Campaign Speech: Know Your Audience and Your Call to Action Intro A good campaign speech has one job: getting your audience to do what you asked them to do because of what you said. In…
How Does Social Media Influence Politics? The What, How, and Tools Behind It Intro Social media hasn’t just changed how campaigns communicate — it’s revolutionized political discourse itself, upending decades of one-way messaging with something entirely new. In this video,…
How to Run for Sheriff: A Campaign Strategy for a Unique Office Intro Running for sheriff isn’t like running for any other office — voters expect you to know the job cold, because it touches their safety every single day.…
What Are the Qualifications to Be a Senator? The Written and Unwritten Rules Intro The Constitution only asks for three things to become a US senator — but voters expect a lot more than that before they’ll actually give you…
What Are Political Campaign Strategies? Message, Targeting, and Dissemination Explained Intro A political campaign strategy is the blueprint for how you’re going to sell a candidate to voters. In this video, political consultant Jay Townsend breaks strategy down into three…