How to Run for U.S. Senate: A Step-by-Step Guide to One of the Most Powerful Jobs in Washington Intro Few campaigns are more complicated than a U.S. Senate race. In this video, political consultant Jay Townsend breaks the process down…
How to Create a Campaign Message: The Five Components Every Winning Candidate Needs Intro Some candidates spend a fortune and lose; others spend far less and win. In this video, political consultant Jay Townsend breaks down why: the strength of…
How to Start a Political Movement: Building a Cause, a Groundswell, and the Campaign That Carries It Forward Intro Starting a political movement has never been more accessible — the tools to build one are sitting at your fingertips. In…
How to Become a Political Campaign Manager: The Qualifications, Skills, and Networking Path That Actually Get You Hired Intro If becoming a political campaign manager is your goal, you need to know that the qualifications that matter most aren’t what…
How to Run for Office for the First Time: A Political Consultant’s Guide to Getting Started Intro Running for office for the first time can feel overwhelming — from figuring out who to ask for help to crafting a message…
How to Beat an Incumbent Intro Beating an incumbent is one of the hardest things to do in politics — but it has been done dozens of times by political consultant Jay Townsend. In this blog post, he explains exactly…
How to Run for Office With No Money Intro Running for office without a campaign war chest is hard — but it has been done, and political consultant Jay Townsend has seen it work. In this blog post, he lays…
How to Become Mayor of a Small Town Intro Running for mayor of a small town is nothing like running for mayor of a big city — the rules are different, the relationships are different, and the mistakes that sink…
How to Make a Political Campaign Video That Actually Works Intro A political campaign video is the single most powerful tool you have to communicate with voters — but most candidates get it completely backwards, spending their energy on production…
How to Win a Political Campaign Intro Winning a political campaign comes down to two things — and if either one is flawed, you lose. In this video, political consultant Jay Townsend lays out the complete framework: how to build…