How to Run for Governor: What It Takes to Win the Most Powerful Office in Your State Intro Running for governor is unlike any other race. The governor is the most powerful person in your state — presiding over budgets…
What Is a Political Consultant? The Three Things Every Campaign Hires Them to Do Intro A political consultant is, at the simplest level, someone who helps candidates win elections. In this video, political consultant Jay Townsend breaks down the three…
What Are Political Campaign Strategies? The Three-Part Game Plan Every Candidate Needs Intro A political campaign strategy is a game plan for selling a candidate to voters, built around three questions: who needs to hear your message, what you’re going…
How to Run a Successful Campaign: The Three Big Cogs (and the Smaller Ones That Keep Them Turning) Intro Every successful political campaign runs on three big cogs — message, money, and advertising — plus smaller ones that have to…
How Is Social Media Used in Political Campaigns? The History, Psychology, and Strategy Behind It Intro Every generation of candidates has ridden a new technology to power — newspapers, radio, television, cable, Facebook. In this video, political consultant Jay Townsend…
How to Plan a Political Campaign: The Simple Framework Behind Every Winning Race Intro Planning a political campaign sounds complicated, but political consultant Jay Townsend breaks it down into five straightforward pieces: finding people to help you, knowing your jurisdiction,…
How to Run for County Commissioner: A Step-by-Step Guide to Winning Your Race Intro Running for county commissioner comes with responsibilities most candidates underestimate — roads, bridges, emergency response, and local budgets. In this video, political consultant Jay Townsend covers…
How to Get Into Political Consulting: The Skills, Network, and Mentors That Build a Career Intro Getting into political consulting is more accessible than most people think — it starts with picking one skill and becoming excellent at it. In…
How to Run for U.S. Senate: A Step-by-Step Guide to One of the Most Powerful Jobs in Washington Intro Few campaigns are more complicated than a U.S. Senate race. In this video, political consultant Jay Townsend breaks the process down…
How to Create a Campaign Message: The Five Components Every Winning Candidate Needs Intro Some candidates spend a fortune and lose; others spend far less and win. In this video, political consultant Jay Townsend breaks down why: the strength of…