People Skills do not come naturally to most people. It is knowing what to say to someone you are meeting the first time, looking them in the eye, starting a conversation that makes you interesting and them interested in you. Remembering first names and staying in touch. People Skills are imperative to starting and developing relationships with people who become friends, campaign workers, dedicated volunteers, staffers and campaign contributors. In fact, if you are running for local office, your people skills are more important than public speaking, presentation or debate skills.