Candidates Running for State Representative or Senate quickly learn that voters don’t always pay attention to down ballot races. It is therefore imperative that the campaign message and slogan be catchy, memorable and offer a compelling contrast with their opponent.

Running for State Representative or Senate is part art and science. The science is the math—assembling a coalition of voters based upon known demographics such as age, income, education level, housing, political affiliation, ethnicity, and race into a majority coalition of perusable voters… then discerning who they are and where they live so that they are properly targeted for get out the vote activities. The art is the candidate, their people skills, acumen as a speaker, debater and network of volunteers and support from civic and community leaders.

I help candidates Running for State Representative or Senate to create a compelling message, develop a comprehensive advertising programming that usually includes radio advertising, persuasion mail, internet advertising, social media and on occasion, local newspaper advertising.