Campaign Planning is the first step in becoming a viable candidate for office. It is essential that you know the marketplace of your jurisdiction—the political, ethnic, racial, religious, and demographic profile—as well as the major employers, income and education levels of your would-be constituents.

Using this kind of demographic research, I help candidates develop a crisp and compelling message, using elements from the personal and professional biographies to make their story/message appealing to voters, and offer voters a clear contrast with their opponent.