Campaign Slogans that make an emotional connection with voters, clearly state your rationale and contrast you with your opponent are the kinds campaign slogans that will best advance your cause and campaign.

All good campaigns have a good campaign slogan. It is a crucial element in a campaign communications strategy. And seldom are good ones invented absent a complete and thorough analysis of your campaign, your story, your opponent and the political environment where you are running.

Once you have crafted your slogan and created a logo, it should be on all of your campaign literature, your website, yard signs, and social media posts.