• Can you tell someone why you want the job you are running for in less than 20 seconds?
  • Do you know the party affiliation, race, ethnicity, religious affiliation, income levels, age, major employers, and latest employment statistics where you are running?
  • Do you have you the names, email addresses and/or phone numbers of the first 50 people you are going to ask for a campaign contribution?
  • Do you have a detailed campaign budget so that you know what you are going to spend on staff, TV, and/or radio and/or persuasion mail and/or internet ads and/or social media?
  • Do you know the names of media outlets and reporters that are likely to cover your race?
  • Do you have a website that clearly states the reason you are running, what you will do if you win, an up-to-date, accurate biography and pictures/video that flatter you?
  • Do you have a fundraising plan, and a projection of what you expect to raise, by month?

Message Development

Components of your message include your biography, your story, values, issue positions and what you choose to say about your opponent. I will help develop a campaign message that is clear and compelling; develop and tell your story, convey your fundamental notions of right and wrong; help you tailor your message to your jurisdiction and election day coalition. It is the most important task in a political campaign.

Political Campaign Fundraising.

There are 5 principal sources of money in a political campaign; 7 ways to raise it. I will help you develop a fundraising strategy to ensure that you have money when you need it. I will help you identify those most likely to support your campaign, teach you how to ask for it and implement a plan to keep your campaign in the black.

Political Campaign Slogans.

Using available polling data and an analysis of your competitors, I will help you craft a slogan that offers voters a clear and compelling contrast with your opponent(s); one that appeals to your election-day coalition.

Political Campaign Budget.

Absent a budget, no campaign has a strategy. I will help you construct a budget and cash flow chart based on real research to ensure that neither you nor campaign is left with a mountain of debt or unpaid bills.

Political Campaign Advertising Strategy:

Except in small jurisdictions, candidates must amplify their message with paid advertising. I help candidates develop the right mix of television, You Tube, radio, persuasion mail, phones, newspaper and internet ads targeted to voters you need to win.

Political Campaign Free Press Strategy:

I will help you prepare for interviews with print reporters, radio and television interviews, candidate debates, press conferences and staging photo ops.