Do Political Consulting Services Make Sense for You?

• Can you tell someone why you want the job you are running for in less than 20 seconds?
• Do you know the party affiliation, race, ethnicity, religious affiliation, income levels, age, major employers, and latest employment statistics where you are running?
• Do you have you the names, email addresses and/or phone numbers of the first 50 people you are going to ask for a campaign contribution?
• Do you have a detailed campaign budget so that you know what you are going to spend on staff, TV, and/or radio and/or persuasion mail and/or internet ads and/or social media?
• Do you know the names of media outlets and reporters that are likely to cover your race?
• Do you have a website that clearly states the reason you are running, what you will do if you win, an up-to-date, accurate biography and pictures/video that flatter you?
• Do you have a fundraising plan, and a projection of what you expect to raise, by month?

Political consulting services that I provide:

Message Development

Components of your message include your biography, your story, values, issue positions and what you choose to say about your opponent. I will help develop a campaign message that is clear and compelling; develop and tell your story, convey your fundamental notions of right and wrong; help you tailor your message to your jurisdiction and election day coalition. It is the most important task in a political campaign.

Political Campaign Fundraising.

There are 5 principal sources of money in a political campaign; 7 ways to raise it. I will help you develop a fundraising strategy to ensure that you have money when you need it. I will help you identify those most likely to support your campaign, teach you how to ask for it and implement a plan to keep your campaign in the black. 


Political Campaign Slogans.

Using available polling data and an analysis of your competitors, I will help you craft a slogan that offers voters a clear and compelling contrast with your opponent(s); one that appeals to your election-day coalition.

Political Campaign Budget.

Absent a budget, no campaign has a strategy. I will help you construct a budget and cash flow chart based on real research to ensure that neither you nor campaign is left with a mountain of debt or unpaid bills. 


Political Campaign Advertising Strategy:

Except in small jurisdictions, candidates must amplify their message with paid advertising. I help candidates develop the right mix of television, You Tube, radio, persuasion mail, phones, newspaper and internet ads targeted to voters you need to win. 

Political Campaign Free Press Strategy:

I will help you prepare for interviews with print reporters, radio and television interviews, candidate debates, press conferences and staging photo ops. 

What others say:

The persuasion mail pieces he did in the 2008 U.S. Senate race were the best ever done by a political consultant in the State of Alaska.

Wally Hickel, Former Governor
State of Alaska

I’ve have some hard campaigns, and some not so hard campaigns during my many years as the Executive of Campbell County. The one constant has been Jay. No matter the environment, no matter the difficulty of the challenge, he is a political consultant who can easily adapt and construct a unique strategy fitted to the situation. And his mail is superb.

Steve Pendery,
Campbell County Judge Executive

We were getting hammered in a TV spot and needed Jay’s political consulting services to craft an answer and deliver a lethal blow to our opponent. The spot Jay crafted was brilliant. It quickly sank the campaign of our opponent and to this day remains one of the most remembered political spots ever aired in the State of Vermont.

Tom Moore, Political Director
Jeffords for U.S. Senate Campaign

I’ve seen political consultant Jay Townsend coach complete novices into the Halls of Congress. He loves what he does. He is very good at what he does.

Mike Long,
Chairman Conservative Party of New York

I was a complete and total unknown when we started the campaign. It was not an easy lift. I was taking on an institution and the entire political establishment. Jay never lost faith in me. He had a steely determination that inspired all of us. I defeated an incumbent in the primary by a 2-1 margin, and won the general election in a landslide. The ads Jay did for me received a national award.

Carl DuBois, Sheriff
Orange County, NY

The only political consultant in America who has won national awards for his newspaper, television and persuasion mail. A brilliant strategist and tactician who has seen it all and done it at least once.

Mike Collins, Former Press Secretary
Republican National Committee

At age 28, I was elected Mayor as a Republican in a very democratic city in a very democratic year. It would not have happened without Jay’s political consulting services, his clear direction and the superb work his did as my political consultant.

John Tkazyik
Mayor of Poughkeepsie, NY