Campaign Slogans are a waste unless…
…your campaign slogan makes an emotional connection with the voters.
Campaign Slogans that make an emotional connection with voters, clearly state your rationale, contrast you with your opponent are the kinds that will best advance your cause and campaign.
All good campaigns have a good campaign slogan. It is a crucial element in a campaign communications strategy. And seldom are good ones invented absent a complete and thorough analysis of your campaign, your story, your opponent and the political environment where you are running.
Polling is often helpful, and if you can afford it I highly recommend that it be used. I will help you write the questionnaire and field the survey if that is in your budget. If polling is not in your budget, there are several tried and true ways to piece together the words of your campaign slogan—the one that goes on all of your campaign literature, your website, yard signs, and the niche slogans that are used on precisely targeting mail to specialized audiences in your election day coalition.