A Media Strategy will get you ink and attention that you don’t have to pay for. It will serve to interest reporters in you, your story and your message.

That said, it is essential that you prepare you for interviews with print reporters, radio and television interviews, candidate debates, issue press releases that are substantive and to the point, and stage photo ops that make you look good.

All smart candidates have a media strategy. I tutor candidates in constructing a media strategy – a press list, help them pre-empt bad stories before they become bad stories, prepare for hard hitting television and radio interviews, write crisp and cogent press releases and stage professional photo ops.