Running for local office— be it County Executive, Sheriff, Town Supervisor, City Council, Town Board or School Board— is similar to any other political campaign in that those running for local office need a message, a strategy to disseminate the message, (mail, phones, local news outlets, internet ads) knowledge of who and who not to target (demographic, census and data research), a website, a budget and a fundraising plan. It is dissimilar in this sense — if you are running for local office voters expect to see you, meet you, and they expect that you will listen to them. I’ve seen candidates with poor and ill-funded campaigns win because they had tremendous people skills… and candidates with great advertising campaigns lose because they talk too much and listen too little.

I’ve worked in more than 300 political campaigns, and a lot of them were for candidates running for local office. No two ever had the same message, slogan or campaign strategy. The most important thing you can do is find the help of someone who will deliver to you and your campaign customized attention, a customized strategy, and customized message that is right for you. That is what I do for candidates running for local office.