Three things will determine your campaign strategy when running for office. Your resources, the political environment and your opponent. You should know all that you can about each of them at the outset of a campaign, including anything and everything…

Your press list needs to be constructed and put together before your campaign begins when you’re running for office. Why? Because if you don’t, somebody who needs to be invited to your formal announcement won’t, and they will then assume…

We’ve been talking about some of the things that need to be done before you step out your front door as a candidate. Last week we discussed your preliminary budget. Today a few words about your fundraising plan when running…

We’ve been talking about some of the things that need to be done before you step out your front door as a candidate for public office. Today, a word or two about your preliminary budget. Looking for Help in Your…

Why is it important to do issue research before the campaign begins? In an ideal world, candidates are supposed to stand for something, have positions on issues and a platform. If you don’t, rethink what you are doing. If you…

We’ve been talking about the many ways of communicating and disseminating your message. Today we’ll discuss the media…as in newspapers, radio and television interviews, and bloggers. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. There…

We’ve been talking about the many ways of communicating and disseminating your message. Today we’ll discuss posters and yard signs. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. Most candidates waste money on their posters…

We’ve been talking about the many ways of communicating and disseminating your message. Today we’ll discuss volunteers…perhaps the least appreciated means of spreading a campaign message. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. Volunteers…

I am not a big fan of newspaper advertising. Many daily papers are read on line and readers don’t see the display ads. They can be expensive. In low turnout, off year elections, the cost of an impression is a…