In order to keep their majority in Congress, Republicans will have to attack their Democratic opponents. Democrats will counter-attack. In this video, how you can learn to fight filth in a political campaign.

The American economy is growing at a record rate. Taxes cut. Major companies swimming in cash. Some sharing newfound wealth with their employees. Consumer confidence is up. The stock market has soared. Yet you can’t find a pundit or poll taker who believes Republicans will keep their majority in the U.S. Congress.Read More…

Coming Soon. An in-depth Webinar on How to Win an Election. In this video, how to get your free copy.

During the summer months I have been putting together an in-depth Webinar on How to Win an Election. A step by step guide for candidates who are running for office, those who want to run someday, and people who want to help good candidates win an election.

Among the topics I cover are the five common reasons why good candidates lose;

And the Four Major Pillars of a campaign:

Read More…

Competitive, hard hitting elections are usually won by the candidate who throws the best punch in the final hours. In this video, how to outsmart your opponent in a political campaign.

In a recent video I mentioned there are four key pillars of a political campaign: Your campaign message, how you execute it, your strategy and how you outsmart your opponent.

Today we’ll discuss something I call war gaming. How to anticipate everything your opponent might do, and develop a plan to counter it.Read More…

In this video, how three candidates won hard races with a unique campaign strategy; what to consider when you construct yours for your political campaign.

In a recent video I mentioned there are four key pillars of a political campaign: Your campaign message, how you execute it, your strategy and how you outsmart your opponent.

Today we’ll discuss your Campaign Strategy. The way you are going to roll out your campaign message.Read More…

Where and how voters get their information is rapidly changing. In this video, the story of two candidates in a political campaign. Why one lost. How the other pulled off a landslide victory.

In a recent video I mentioned there are four key pillars of a political campaign: Your campaign message, how you execute it, your strategy and how you outsmart your opponent.

This is the second of two videos on executing your message. (Click here for the first video)

Today we’ll turn our attention to your political campaign advertising tools, the means you use to present yourself to voters who will never meet you or hear your speeches.Read More…

In a political campaign YOU are the star of your own movie. In this video, how to play well the part only you can play.

In a recent video I mentioned there are four key pillars of a political campaign: Your campaign message, how you execute it, your campaign strategy and how you outsmart your opponent.

This is the first of two videos on executing your campaign message. There is the what you say, and the what you pay to say, otherwise known as advertising.

Today I’ll talk about the words that come out of your mouth.Read More…

A good Political Campaign has Four Major Pillars: Message. Execution. Strategy. Outsmarting Your Opponent. In this video, what matters most as you construct the elements of your Campaign Message.

During the coming weeks I’ll be posting videos on the four key pillars of a political campaign, a step by step process I’ve used to help elect more than 200 public officials.

In this series, I’ll be offering tips on the elements of a campaign message and how to construct yours:

• The various ways to execute your message, the words you say and the advertising you pay for
• Your campaign strategy, the way you roll out your message so that voters have a clear picture of what you’ll do for them
• And how to outsmart your opponent through an exercise I call “war gaming”.

Today we’ll talk about your campaign message:Read More…

Why do Smart Candidates Lose? In this video, 5 Easily Avoided Mistakes that Fell the Election Campaigns of Talented, Smart People.

“Why do you think so and so lost the election?” It is a common question after a hotly contested, high profile political campaign. One that I’ve been asked many times. Today I’ll share the most common reasons smart people lose, and the answers may surprise you.Read More…

All candidates need a campaign strategy. In this video, seven key questions to ask when you are designing yours.

One of the reasons good candidates lose elections is because they copycat. They look at what worked for somebody else in a different year, in a different jurisdiction, and then assume the campaign strategy that worked for someone else will work for them.

It won’t and it doesn’t, for every race requires a unique campaign message, a unique plan to execute the message, and a unique campaign strategy.

As you devise your campaign message, and your campaign strategy, start by answering 7 questions:Read More…

What makes a great campaign message video? Watch this one by a Kentucky Congressional candidate. Correctly answer the question and I’ll send you a free copy of my book, The Worst Mistakes Candidates Make.

Today I’ll do something unusual. I am going to have a contest. It may have more than one winner. You might be one of them.

I am going to play for you one of the best candidate videos done during this campaign cycle, by a candidate for Congress in Kentucky. Her name is Amy McGrath.Read More…