In a recent video I mentioned there are four key pillars of a political campaign: Your campaign message, how you execute it, your strategy and how you outsmart your opponent.
Today we’ll discuss your Campaign Strategy. The way you are going to roll out your campaign message.Read More…
In a recent video I mentioned there are four key pillars of a political campaign: Your campaign message, how you execute it, your strategy and how you outsmart your opponent.
This is the second of two videos on executing your message. (Click here for the first video)
Today we’ll turn our attention to your political campaign advertising tools, the means you use to present yourself to voters who will never meet you or hear your speeches.Read More…
In a recent video I mentioned there are four key pillars of a political campaign: Your campaign message, how you execute it, your campaign strategy and how you outsmart your opponent.
This is the first of two videos on executing your campaign message. There is the what you say, and the what you pay to say, otherwise known as advertising.
Today I’ll talk about the words that come out of your mouth.Read More…
During the coming weeks I’ll be posting videos on the four key pillars of a political campaign, a step by step process I’ve used to help elect more than 200 public officials.
In this series, I’ll be offering tips on the elements of a campaign message and how to construct yours:
Today we’ll talk about your campaign message:Read More…
“Why do you think so and so lost the election?” It is a common question after a hotly contested, high profile political campaign. One that I’ve been asked many times. Today I’ll share the most common reasons smart people lose, and the answers may surprise you.Read More…
One of the reasons good candidates lose elections is because they copycat. They look at what worked for somebody else in a different year, in a different jurisdiction, and then assume the campaign strategy that worked for someone else will work for them.
It won’t and it doesn’t, for every race requires a unique campaign message, a unique plan to execute the message, and a unique campaign strategy.
As you devise your campaign message, and your campaign strategy, start by answering 7 questions:Read More…
Today I’ll do something unusual. I am going to have a contest. It may have more than one winner. You might be one of them.
I am going to play for you one of the best candidate videos done during this campaign cycle, by a candidate for Congress in Kentucky. Her name is Amy McGrath.Read More…
Through the years I’ve worked with a lot of candidates who challenged powerful and very well financed incumbents in political campaigns. We knew going into the campaign that we’d be hopelessly outspent, that we’d have to be very careful with our resources and make every dime count. And that our political campaign strategy would have to be spot on—not a single wasted word in our paid advertising – and spot on in our attack on the incumbent.
All challengers must demonstrate to voters why the incumbent needs to be replaced.Read More…
If you’ve kept up with the news this past week you have seen or heard the story about a 28 year old who defeated a 10 term Democrat Congressman in a New York political campaign. Her name is Alexandria Ocasio-Cortez, a woman who less than a year ago was working as a waitress.
No one took her seriously. Until she won.
She defeated a man many thought would someday become Speaker of the House. A man who raised 3 million dollars, outspent her 18 to 1, and lost. So dismissive was the smart set that not even the New York Times covered her campaign.
It was my recent privilege to speak to a group of young leaders at the Luce Foundation in New York about the challenges they will face when their generation is running the country. I share today some of what I told them, for it also affects those running for office, and all who live in the United States.Read More…
