All candidates need a campaign strategy. In this video, seven key questions to ask when you are designing yours.
One of the reasons good candidates lose elections is because they copycat. They look at what worked for somebody else in a different year, in a different jurisdiction, and then assume the campaign strategy that worked for someone else will work for them.
It won’t and it doesn’t, for every race requires a unique campaign message, a unique plan to execute the message, and a unique campaign strategy.
As you devise your campaign message, and your campaign strategy, start by answering 7 questions:Read More…