Where and how voters get their information is rapidly changing. In this video, the story of two candidates in a political campaign. Why one lost. How the other pulled off a landslide victory.
In a recent video I mentioned there are four key pillars of a political campaign: Your campaign message, how you execute it, your strategy and how you outsmart your opponent.
This is the second of two videos on executing your message. (Click here for the first video)
Today we’ll turn our attention to your political campaign advertising tools, the means you use to present yourself to voters who will never meet you or hear your speeches.Read More…