In two weeks the mid-term elections will be history, and pundits will spend the month of November pontificating about what it meant. Today, a few words about how this cycle has forever changed American politics.Read More…
It is the season of negative political ads, and the conventional wisdom is that you must always respond in kind when your opponent goes low with an attack ad in a political campaign. That conventional wisdom is not always true, for acting like a jerk when your opponent behaves like a jerk will only make you look like a jerk.
What you should do when you are attacked in your political campaign.Read More…
I speak today of the upcoming mid-term elections.
Republicans are behind in the generic vote. Many Republican seats are in play in districts Trump won. Even more Republican seats are in play in districts Hillary Clinton won.
If the Republicans keep their majority in Congress this year it will be because they figured out a way to win when they are losing.
There are ways to do that, which I’ll cover today.Read More…
Want to Watch? Click Here to Watch How to Win an Election- Step by Step.
Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.
How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.
There are a lot of very smart, very passionate people who try to win an election. In fact, most who try it lose, including highly qualified, articulate, accomplished candidates who could have won.
Was it because they didn’t know what to do? No.
Every intelligent candidate knows you have to have a message. That you have to execute your message. That you have to have a strategy to reach your target audience, and get your voters to the polls.
But knowing what to do, and knowing how to do it are two very different matters. And usually that is what separates the winners from those who come up short.Read More…
The American economy is growing at a record rate. Taxes cut. Major companies swimming in cash. Some sharing newfound wealth with their employees. Consumer confidence is up. The stock market has soared. Yet you can’t find a pundit or poll taker who believes Republicans will keep their majority in the U.S. Congress.Read More…
During the summer months I have been putting together an in-depth Webinar on How to Win an Election. A step by step guide for candidates who are running for office, those who want to run someday, and people who want to help good candidates win an election.
Among the topics I cover are the five common reasons why good candidates lose;
And the Four Major Pillars of a campaign:
In a recent video I mentioned there are four key pillars of a political campaign: Your campaign message, how you execute it, your strategy and how you outsmart your opponent.
Today we’ll discuss something I call war gaming. How to anticipate everything your opponent might do, and develop a plan to counter it.Read More…
In a recent video I mentioned there are four key pillars of a political campaign: Your campaign message, how you execute it, your strategy and how you outsmart your opponent.
Today we’ll discuss your Campaign Strategy. The way you are going to roll out your campaign message.Read More…
In a recent video I mentioned there are four key pillars of a political campaign: Your campaign message, how you execute it, your strategy and how you outsmart your opponent.
This is the second of two videos on executing your message. (Click here for the first video)
Today we’ll turn our attention to your political campaign advertising tools, the means you use to present yourself to voters who will never meet you or hear your speeches.Read More…
