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This year, Republicans are on the defensive, and behind in the polls. In this video, three ways to win when you are losing a political campaign.

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I speak today of the upcoming mid-term elections.

Republicans are behind in the generic vote. Many Republican seats are in play in districts Trump won. Even more Republican seats are in play in districts Hillary Clinton won.

If the Republicans keep their majority in Congress this year it will be because they figured out a way to win when they are losing.

There are ways to do that, which I’ll cover today.

1. Change the Subject. The President’s name may not be on the ballot, but right now the mid-term elections are a referendum on his demeanor and personality. That is not a verdict Republicans can win.

They can change the subject by convincing the President to silence his twitter toy until after the election, and having his speeches carefully scripted by the White House staff. Not an easy task, but it would give Republicans room to talk about something more helpful than the President’s latest tweet or verbal miscue.

2. Change the Agenda. It is a tactic that works in the right circumstance. Major news events, or a colossal mistake by the opposing party sometimes offers an opportunity to redefine the election. In an election year, there is always something predictable about the month of October. The unexpected will happen. The unexpected is where opportunity is often found.

3. Attack your opponent. Force your opponent to play defense. It is a time honored political tactic. The term for it is winning ugly.

When voters are unhappy with an unpopular candidate or mad at their party, their only option is to make their opponent even more objectionable than they are. We are already seeing a lot of that. If you live in a jurisdiction with a competitive race you’ll be hearing a lot of trash talk and seeing a lot of negative ads.

These are time honored ways to survive a tough campaign.

If you’d like some help in your campaign, please watch this video.


You will find a more in-depth video on how to win an election.

running for office

Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:

Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

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