Module 4 is about time tested ways to advertise your campaign message when running for office, including your website, television commercials, radio ads, persuasion mail and newspaper advertising. https://youtu.be/8UTL8OmiXR0 Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call…

Not long ago I talked with a reporter about a client, running for office, facing an uphill battle against an entrenched incumbent. The reporter asked me an interesting question. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call…

My friend Jill Schiefelbein was in Africa this month, and she stayed in touch with me during her visit. Her reports were a vivid reminder that the greatest gift we Americans have known is having been born an American. Looking…

In early May, Donald Trump asserted that data driven campaigns were overrated when running for office, and declared that since he had done just fine without one he saw no reason to start using data driven technology. Looking for Help…

If you are running for office, or plan to someday, you will encounter four difficult pressure points in your campaign: The press, interest groups, donors, and voters. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE.…

Last week we talked about how to prepare for a radio interview when running for office, and ensure that you get out of the interview what you want. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is…

If you are a subscriber you may have heard me mention that I am developing an on line course for political candidates; those running for office now, and those who may be running for office at some future time. The…

Donald Trump’s appeal is not hard to understand. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. Americans are tired of endless wars, and paying the price of being the world’s policeman. Trade deals have profited…

Module 3 is about you- The candidate running for office. It is worth every minute that I will devote to it because of one simple reason: You will make or break your campaign. And you have to be right, or…

If you are following the American presidential hopefuls running for office, you’ve noticed stories popping up about the discord inside the Trump campaign. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. Some of the higher…