Deep down, we know we are a better country than what we have become. In this video, how those running for office and aspire to public life can appeal to a people and a nation hungry for a new direction.

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Growing up I heard the stories from my Grandparents. Sacrifices made to defeat the Central Powers in World War I. Sacrifices made to lift a nation off its knees during the great depression. Sacrifices made to defeat forces of evil in World War II.

I saw President Kennedy summon a country to conquer space. President Johnson summon a nation to abide its promise during the struggle for civil rights. President Reagan summon a free people to prevail over Communism in the Cold War.

We were a different country then. We had a purpose. We had Presidents who sought to inspire. And did.

We were willing to be summoned, to sacrifice for an ideal, to set aside differences to advance a cause greater than our comforts, causes that elevated the condition of all humankind.

Something else about those purpose filled times in the American Story. We had a moral code. There was right. There was wrong. Everybody knew the difference.

Public officials who lied were shamed. Selfish interests that preached a gospel of greed were shunned. Ministers who betrayed a moral code long preached were spurned. Those in public life or running for office who sold their souls were scorned.

How, you might ask, could a country now enjoying the riches of good economic times be so divided, so mired in malaise, with a discourse so venal that few can stomach a full episode of Cable News?

There is a reason. Deep down, we know that we are a better country than this. Deep down we also know we’re squandering that bequeathed by the heroes of our history. Unlike those heroes, we are not leaving a better country for the next generation.

We are content to allow American children to lag behind lesser nations in reading, math and science. We are spending far beyond our means and bankrupting the Republic. We’ve saddled a young generation with a mountain of college debt.

We are a country that has lost its moral compass and national purpose.

This American drift into the morass of malaise has also created a nation hungry for a new direction. A younger generation, new voices in the marketplace of ideas willing to offer hope, inspiration, idealism and some much needed leadership in the public square.

I invite you to sign up for my free, 4 part video series on How to Run for Office.

I’ll give you some free, hands on help crafting a message that will give life to your cause, so that you can play your part in leading your community, city, state and country to a better place than it is today.

Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:

Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

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