If you are running for office this year, you will soon be in the market for campaign volunteers. Even if you are not running for office now, but plan to someday, you will need them.
Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE.
In addition to putting up yard signs and manning phone banks, volunteers go door to door to hand out literature, travel with the candidate, keep the candidate on schedule, answer emails, post pictures from the campaign trail on social media, recruit their friends to help, mail invitations to fundraisers.
They answer correspondence, organize meet and greets for the candidate, staff rallies and fundraisers, pass out literature at picnics and parades, mail personalized postcards to their friends and voters, keep track of who attended events, keep the headquarters clean, stocked with food and soft drinks, answer the phone and take voters to the polls on election day.
All of those tasks must be done by someone in a campaign.
The first and most important rule of recruiting volunteers is to ask.
The candidate should ask for volunteers in every speech. The campaign staff should be asked to recruit their friends and relatives. Every social media post should mention that volunteers are needed. Every email sent by the campaign should ask for help. You should have a place on your website where people can volunteer—one that gives them a choice on what they would most like to do.
Next week I will talk about how to turn your volunteers, phone callers and door knockers into a well oiled machine…as efficient as FedEx and UPS…using some of the same technology those companies employ.
I’ll also talk about one of the worst mistakes candidates make with their volunteers—so that you don’t make the same mistakes other candidates do.
Want to see it? Click the subscribe button on my YouTube channel. You’ll then get all of my videos the minute they go live.
Have questions? Hit the comment button. Or email me at Jay@JayTownsend.com. My phone number is 845-458-1210.
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Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.
How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.