Last week we talked about spotting and developing your magnetic charisma when running for office. And I addressed the interpersonal skills that help attract campaign volunteers, supporters, endorsements and campaign contributors. Today a few words about being magnetic in front of an audience.

Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE.

You need not be a world-class speaker. You need not have looks that would land you on the cover of People Magazine.

What is essential is a passion for a cause larger than yourself. A commitment to an ideal, a devotion to righting wrongs, correcting an injustice, lifting those who need a hand up, standing for peace in a time of conflict.


It is of these that magnetism is born, movements ignited, causes given life. By those willing to speak authentically of their own journey, personal setbacks and tragedies that formed their core convictions, candidates who offer hope and better times to those whose dignity has been denied.

They are those unafraid to sail against the wind, risk defeat standing on a pedestal of principle, willing to endure the contempt of their tormentors, and face them with a spine of steel.

They and they alone are those who make a lasting difference in the way we live.

Several times a week I receive calls from candidates looking for help. And my first question is always why do you want the job, and what will you do with it if you get it.

Those who cannot answer that question will never be good candidates. Those who can and have passion for their cause will shine on stage, and through their own magnetism inspire others to join their journey.

Next week I’ll be back with a new series on how to construct a compelling message.

running for office

Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:

Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

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