Today I’ll do something unusual. I am going to have a contest. It may have more than one winner. You might be one of them.

I am going to play for you one of the best candidate videos done during this campaign cycle, by a candidate for Congress in Kentucky. Her name is Amy McGrath.

Her video contains all the elements of a campaign message, her biographical information and her story. She communicates her values and fundamental beliefs, her positions on some important issues and she tells viewers why her opponent should be fired.

This is the contest:

Watch her video. Identify each element of her message, where she mentions it and send me your answers. Jay@JayTownsend.com.

If you are correct, I’ll send you a free copy of my book, The Worst Mistakes Candidates Make.

Want the Book? Send me Your Answers at Jay@JayTownsend.com.