How Do You Run for Political Office? The Three Gears Every Campaign Needs Intro Running for public office comes down to three gears that all have to turn together: your message, your money, and your advertising. In this video, political…
A Good Campaign Message Will Win an Election: The Five Questions Voters Expect You to Answer Intro Some candidates spend a fortune and lose. Some candidates get hopelessly outspent and win. In this video, political consultant Jay Townsend explains why:…
How to Run for Congress: What It Takes to Win One of the 435 Most Powerful Seats in America Intro Lots of people try to run for Congress. Most come up short. The ones who succeed understand that a congressional…
How to Write a Political Campaign Speech: A Step-by-Step Guide Intro Writing a political campaign speech sounds complicated — but it isn’t, if you break it down into the right steps. In this video, political consultant Jay Townsend — who…
How to Run for Mayor of a City: Everything You Need to Know Before You Start Intro Running for mayor is unlike running for any other office — and the candidates who treat it like a partisan race for Congress…
Running for city council is unlike running for any other office — and candidates who treat it like a mini-version of a congressional race almost always struggle
How to Run a Successful Political Campaign: The Two Things That Matter Most Intro A successful political campaign is one that wins. And while campaigns have dozens of moving parts, two things determine whether you win or lose more than…
Many people run for the U.S. House of Representatives. Most fail — not because they lacked passion or resources, but because they skipped one or more of the essential steps
Creating a political campaign strategy sounds complicated — but it isn't, if you break it down into the right steps. In this video, political consultant Jay Townsend walks through exactly how campaign strategy is built