Pick a race that interests you, and look at everything the candidates are doing. Start by going to their websites.

Do they have a memorable campaign slogan? Do you get an instant and clear picture of why they are running, or what they want to do, or what sets them apart from the field?

Do they have a story that helps explain what makes them tick, and their motivation for seeking the job?

Do they tell you what problems they want to fix, or the wrongs they want to right? Do they offer solutions? Are those solutions specific and doable?

Do they make it easy to donate or volunteer to their campaign?

Are there easily found links to Facebook, Instagram, twitter and YouTube?

Look at their TV and YouTube campaign commercials. Are they well written? Does the footage help bring their words to life? Do their spots make one point well?

Sign up for their emails and read the ones you receive.

Do they have a call to action, such as asking you for your email address, or a campaign donation, or sharing their message with your friends?

Like their Facebook page. Pay attention to the political ads you see on your Facebook news feed. Do they grab your attention with a provocative picture or video? Click the campaign ads. Do they make it easy to donate, or leave your email address?

Watch their debates. Are they clear and coherent in their answers? Quick on their feet. Do they stay on message? Does it look like they were well-prepared and well-rehearsed?

These are the hallmarks of a coherent campaign strategy. And good to do list for any candidate who plans to run for office in the future.

If you are running for office now or soon and would like some help with your campaign, please visit my website at JayTownsend.com.