Candidates who base their Campaign Strategy on what worked for somebody else, who ran in a different year, nearly always lose. This and other lessons from the 2016 election that are just as relevant today as they were a year ago.
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A year ago I published an eBook, “10 Timeless Lessons from the 2016 election”.
I mention it because those lessons are timeless and still useful for people who plan to run for office. If you are in that category, you will soon be devising your own political campaign strategy.
I invite you to download the book and pay special attention to Chapter two. It’s about a lesson that Hillary Clinton learned the hard way.
Her 2016 campaign strategy was based on what worked for Obama when he ran in 2008 and 2012.
This is why it didn’t work. She was not Barack Obama. The political environment had changed. The demographics of swing states had changed. Clinton had a very different opponent than Obama.
All of those variables affect a campaign strategy and they are never the same from one election to the next. Candidates who base their strategy on what worked for somebody else who ran in a different year nearly always lose.
Download the book and get your own copy of the “10 Timeless Lessons of the 2016 election”. You’ll find the lessons in the book are just as relevant today as they were a year ago.
Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.
How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.