How to Raise Money in a Political Campaign: Large and Celebrity Events

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If you are active in politics or have ever volunteered in a campaign, you’ve probably been to one.

A candidate will use a celebrity as a draw to a fundraising event; a celebrity that people will pay good money to see or meet. A prominent athlete. A renowned musician or singer. A TV personality. An actor. An author. Even a prominent political figure.

If you know anybody who fits that category, ask them to make an appearance at one of your fundraising events.

Once you have a commitment, find a suitable location, set the ticket price and advertise the event to your email list, through social media and internet ads. Offer something extra for a premium priced ticket. A picture with the celebrity. An autographed book. A pre-event cocktail party with the celebrity.

I’ve seen candidates raise a small fortune with these kinds of events, including a U.S. Senator who got Fleetwood Mac to do a concert for him. They sold 45,000 tickets.

What if you don’t know a celebrity? You can still do a large event. Hire a band, have some volunteers cook hot dogs and chili and invite people to come to your dog and bean rally.

I’ll be back soon with some more tips about running for office.

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Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:

Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

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