This will be the first in a series especially suited for those who plan to run for office in the next year or two. Even if you are not in that category I’ll be offering some valuable tips that will serve you well.
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In this series we’ll discuss ways for you to stay on top of current events so that you always sound well-informed, how to ensure that you always look and sound your best during long, grueling days on the campaign trail, how to burnish your resume, enhance your credentials, make friends with those who can help you raise money, and ensure your household finances can withstand the pressure of a campaign.
Why do this series?
I’ve seen many otherwise bright and promising candidates stumble at the starting gate, or make a fatal mistake that ended a campaign before it got off the ground;
A candidate who blew his relationship with a key contributor because he had not bothered to read the newspaper that morning;
A candidate who lost an election because of the way he was dressed at a picnic;
A candidate who was felled because of a silly and stupid exaggeration on her resume;
The candidate who fell behind on his household bills during the campaign, which caused a nasty problem at home with his wife and children.
The series is about helping you avoid these mistakes…so that your campaign gets off to a strong start. For now…here is my first suggestion.
No candidate should run for office without first reading the Art of War, by Sun Tzu, and The Prince, by Machiavelli. If you have not, I suggest you do that really soon.
Next week, I’ll be back with more specific suggestions on how to stay on top of issues so that you always sound like a smart, well informed candidate.
Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.
How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.