This past week brought us endless leaks about Hillary Clinton’s announcement that she is again running for office.
Sunday, I did a Google search on all the Hillary for President stories and it easily filled three pages on my computer. Not a single article was about why she wants the job or what she’ll do with the job if she gets it.
Instead the stories were about the ‘new’ Hillary. The ‘revamped’ Hillary. The ‘remade’ Hillary. The ‘reinvented’ Hillary. And Hillary’s ‘makeover.’
I was also treated to endless stories about her self-promoting political consultants who now oversee Hillary’s ‘makeover,’ her ’re-branding,’ her new ’media’ strategy, and those who devised the going ‘small,’ campaign, whatever that means.
Blah, Blah, Blah.
Who cares about this stuff? Voters want to know why you are running for office, what you will do for them and how you are going to do it. Mrs. Clinton’s Sunday video did precious little to answer that question.
Message to those running for office. The more voters read about your re-branding makeover, the new you, the reinvented you, the revamped you, the more convinced they become that your campaign is all about you and not about them. Most people don’t like reading that they are mere pawns to be manipulated. And sending that message to voters does not make you endearing candidate.
A message of caution to the political consultants helping candidates running for office. Your job is to help the candidate. It is not to toot your own horn. If your candidate wins you’ll get plenty of credit, but until that day comes, do your job, do it well, do it quietly. And remember that self-promotion is not in your job description.
I welcome your thoughts and comments. Just please keep it clean. If you have questions I will be happy to answer them.
Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.
How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.
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