Helping Conservative Candidates Gain a Competitive Edge

This past week brought us endless leaks about Hillary Clinton’s announcement that she is again running for office.

Sunday, I did a Google search on all the Hillary for President stories and it easily filled three pages on my computer. Not a single article was about why she wants the job or what she’ll do with the job if she gets it.

 

Instead the stories were about the ‘new’ Hillary. The ‘revamped’ Hillary. The ‘remade’ Hillary. The ‘reinvented’ Hillary. And Hillary’s ‘makeover.’

 

I was also treated to endless stories about her self-promoting political consultants who now oversee Hillary’s ‘makeover,’ her ’re-branding,’ her new ’media’ strategy, and those who devised the going ‘small,’ campaign, whatever that means.

Running for Office? Hillary Clinton and How Not to Announce Your Candidacy by Political Consultant Jay Townsend

The ‘New’ Hillary Clinton Running for Office

 

Blah, Blah, Blah.

Who cares about this stuff? Voters want to know why you are running for office, what you will do for them and how you are going to do it. Mrs. Clinton’s Sunday video did precious little to answer that question.

Message to those running for office. The more voters read about your re-branding makeover, the new you, the reinvented you, the revamped you, the more convinced they become that your campaign is all about you and not about them. Most people don’t like reading that they are mere pawns to be manipulated. And sending that message to voters does not make you endearing candidate.

A message of caution to the political consultants helping candidates running for office. Your job is to help the candidate. It is not to toot your own horn. If your candidate wins you’ll get plenty of credit, but until that day comes, do your job, do it well, do it quietly. And remember that self-promotion is not in your job description.

I welcome your thoughts and comments. Just please keep it clean. If you have questions I will be happy to answer them.

More videos on the art of running for office and how to win an election:

Indiana’s Religious Freedom Restoration Act Embarrassment and What Those Running for Office Can Learn.

Running for Office? Lessons from the Hillary Clinton Oops Conference.

A 5 Minute Speech that Forever Changed a City.

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

On April 2nd,  I was in Indiana visiting my parents. Nobody was talking about anything other than the Religious Freedom Restoration Act which had passed the week before. For an entire week it dominated TV news, and consumed the front pages of the daily newspapers.

 

Leaders of the religious right hailed passage of the bill, asserting that in the name of religious tolerance it gave business owners the right to deny services to gay people.

After passage Indiana’s business’s community howled, including some of the republican governor’s major contributors. Eli Lilly, Apple Computer and the Chamber of Commerce denounced the bill. Conventions were cancelled. One prominent company cancelled plans to expand. The NCAA, headquartered in Indianapolis, made noise about moving to another state.

Governor Mike Pence and the Religious Freedom Restoration Act in Indiana. What those running for office can learn.

What Those Running for Office Can Learn From Indiana’s Religious Freedom Restoration Act

On April 2nd, the two legislators who had shepherded the bill through the legislature a week before held a press conference to walk back the bill. The bill that had caused the firestorm was gutted overnight, a new bill written, and passed the next day…one that explicitly prohibited discrimination against gay people.

I leave to legal scholars the debate over merits of the bill. This post is about the politics of the legislation, the blow-back and how it was handled.

1. This bill as originally passed was a bone to the Christian Right in Indiana, still upset that a Judge had made gay marriage legal in the Hoosier state.

2. The GOP in the legislature underestimated the adverse public reaction, particularly that of the republican business community that is an integral cog in the GOP fundraising wheel.

3. When the noise reached a fevered pitch at the state and national level, the legislators who had voted for the bill were forced to throw the Christian Right under the bus.

There are lessons here for both the GOP and any Governor, legislator, person holding public office or running for office.

1. Do not do things that divide essential elements of your governing coalition, especially bills that get you nothing from the middle. It will fracture your base, and make it more difficult to govern.

2. If you step in it, acknowledge it. Admit the mistake. Make peace with those who howled. Do your Kumbaya and do it in public. At the press conference announcing the rewrite, business and LGBT leaders were invited. GOP Legislators did their mea a culpa, made nice with those who howled and answered questions until the press was tired of asking questions.

3. There is a big lesson here for GOP and those running for office. Denying civil rights to gay people is not a strategy that is going to win a national election. Indiana is a fundamentally conservative state. If this sort of thing is a loser in Indiana, it is a loser just about everywhere. Indeed, when the Governor of Arkansas saw the political carnage the tornado had done to Indiana, he refused to sign a similar bill.

4. There is also a lesson here if you are running for Governor. Do not do what Indiana Governor Mike Pence did. He prominently pushed the original bill and then got egg on his face when he could not defend it on national TV. Instead of taking his medicine, he forced legislators to do the mea a culpa press conference while he hid in his office. He barred the press from his office when he signed the rewrite that gutted his original legislation. And then he skipped town in the dark of night. It was not a profile in courage. His chances of being on a national ticket died in the tornado.

 

Have some thoughts you’d like to share? Hit the comment button and let’s hear it.

Stay tuned for more on the art of running for office and how to win an election.

 

More videos on the art of running for office and how to win an election:

What Candidates Can Learn from Hillary Clinton’s Dilemma when Running for Office.

Running for Office? A Lesson Courtesy of Monica Lewinsky

A Lesson from Steve Jobs: a Message of Empowerment when Running for Office

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

What candidates can learn from Hillary Clinton’s dilemma when running for office.

Every candidate faces pressures from four groups in a political campaign. How a candidate handles those pressures is what voters use to evaluate the character of a candidate.

 

 

This week there was a little noticed article in the New York Times about Hillary Clinton. It was not about her email scandal.

Instead the times reported that Hillary is facing a dilemma. She wants the unbridled support of the teachers unions-unions that are petrified by the success of non-union charter schools.

Some of her supporters, however, want her to voice support for charter schools- voters, and parents who like having the freedom to move their child out of failing public schools and into higher performing charter schools.

What will Hillary do? We don’t know, but it will be worth watching because no matter what she does somebody is going to be unhappy.

Will she mouth the words that unionized teachers want to hear, thereby offending parents that want their kids in charter schools? Or will she side with the voters, and risk losing the support of the powerful teachers union?

Mrs. Clinton’s dilemma is the subject of the last chapter in my book, “So You want to run for office.” There are four pressure points every candidate faces in a political campaign. Pressures that come from four groups: The press—which will pressure you to do and say things you should not. Special Interests that are supporting you that expect you to support them. Contributors that are paying your bills. And the voters you need to win.

These groups are not always on the same page. They have different agendas. And how a candidate handles the competing demands of each group…is what voters use to evaluate the character of a candidate.

Ultimately it is the voters who determine who shall win an election. A cautionary note to those running for office. If voters ever get the idea that you are a wholly owned subsidiary of some special interest group, or those writing checks to your campaign, you will flunk the character test. And very seldom is there ever a do over on that one.

Have some thoughts you’d like to share? Hit the comment button and let’s hear it.

Stay tuned for more on the art of running for office and how to win an election.

 

So You Want To Run For Public Office by Political Consultant Jay TownsendClick Here to Get Your Copy of  “So You Want to Run For Public Office”

 

 

 

 For More on “Pressure Points to Monitor when Running for Office,” watch this video.

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

There is no one on this earth who has not said or done something they regret, including those who are or may someday run for office.

In our day and age even minor transgressions become internet scandals, words are easily taken out of context, and otherwise decent people subjected to character assassination.

 

This past week Monica Lewinsky gave a poignant and elegant Ted talk that is a worthy watch.
She did not make excuses. She admitted that she ‘made a mistake.’

Monica Lewinsky: The price of shame at Ted Talks

Monica Lewinsky: The price of shame at Ted Talks

Click here to watch the Lewinsky Ted Talk.

I speak and write of this today because of something I hear repeatedly from people who would like to run for office. They want to. They have ideas and passion. But they forego the opportunity to advance their cause rather than pay the price of reliving something stupid they once said or did.

It is not just candidates…this year two high level aides to presidential candidates were terminated because the thought police found some of their tweets offensive.

You can’t change your past, but if you are running for office, there is a lesson to be learned from Lewinsky’s courage.

You are not your worst mistake.

It does not and need not define your life.

If you have made one, admit it. Own it. Embrace the lesson you learned and get on with your life.
There is redemption for those that do, and there are voters who appreciate the authenticity of a candidate who admits to being human.

 

Have some thoughts you’d like to share? Be my guest. If you think one of your friends might benefit from seeing this video, please share it.

Stay tuned for more on the art of running for office and how to win an election.


 

Watch previous videos to learn how to win an election and the art of running for office on JayTownsend.com:

Lessons From the Hillary Oops Conference

A 5 Minute Speech that Forever Changed a City

Essential Reading for Candidates Running for Office

MORE VIDEOS & POSTS on the art of running for office

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Click Here to receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend. Or, enter email below and it will be sent to your mailbox.

 

 

Last week Hillary Clinton elevated a serious misstep into a disaster that will dog her campaign for months. Today some lessons all candidates running for office can learn from Mrs. Clinton.

 

 

Who picked that backdrop?
A Picasso painting depicting the war-time slaughter of innocents. Oops. Not appropriate for a press conference, or pictures she knew would quickly be moved around the world.

Who picked the clothes she wore? Dark and foreboding. Something better suited to a stern Governess than a candidate, who should have worn something bright and cheerful. Oops.

Who coached her on her sound bites before the press conference?
Clinton essentially said she and she alone will decide what the public learns about her email records. That she and she alone will decide what reporters are allowed to see.
That she doesn’t have to live by the same rules as other public officials. Oops.

Who decided to cut her conference short?
If you are in a swamp, stick with it until the press is tired of asking questions.
Governor Chris Christie took questions for almost two hours when he was hit with the bridge gate scandal.

Who decided that Hillary was done before the press was done?
Clinton’s brief and clipped answers did nothing but raise more questions that were not answered.
All that did was entice the appetite of the fourth estate. Oops.
Within 72 hours the Wall Street Journal and the New York Times published stories that questioned her veracity. That is what happens when the press thinks you are hiding something.

 

Want to Know How to Win an Election?

These are lessons for a seasoned candidate running for office, any candidate learning how to run for office, and those who want to be a political consultant.

1. Pick an appropriate venue with appropriate backdrop.

2. Do not wear funeral attire.

3. Rehearse and practice, until you have formulated an answer to every conceivable and embarrassing question —answers that don’t set off the lie detector.

4. Perhaps most important, avoid situations like this.

If you know a scandal is likely to break, get in front of the story and put it out on your terms.

Sure, it might be a tad ugly. But the alternative is really ugly.

 

Stay tuned for more on the art of running for office and how to win an election.

If you think one of your friends might benefit from seeing this video, please share it.

And please feel welcome to share your thoughts about today’s video.

 


 Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

Steve Jobs has a lesson to teach candidates on the art of running for office and how to win an election. It is a powerful message…about the appeal of empowerment. Watch the video to see why.

 

This is an iPhone. Otherwise known as a smart phone. It does amazing things. You can pay bills. Buy things. Watch movies. Take movies. Edit movies and post them on You Tube. You can listen to music. Pod casts. Get a cab. Rent a car. Post on facebook. Tweet. Text. Get directions. Sing to Siri. Find egg rolls in a strange town. And a thousand other things.

Iphone

Lots of people have one of these because it allows us to quickly communicate, better spend our time as we see fit, save time, and by-pass bureaucracies.

It empowers us, and affords us the freedom to make more of our own choices.

It’s the reason these things are so popular. Don’t think so?

Imagine what would happen if the government demanded that we give them up, or banned them, or if some regulator turned off the switch.

The funny thing about being empowered is that we like it. And once we have been empowered we are loath to give up our power. We like having control over our lives and better ways to manage our time and our money.

If you are or plan to be a candidate for public office, sell yourself and your message in terms of empowerment. Choice. Greater freedom of your would be constituents to decide what is best for them.

Like allowing people to buy a health insurance plan that’s just right for them, instead of one dictated by a government monopoly. The freedom choose their own doctor. Now that’s an idea. The freedom of a parent to pick the school their child attends. The freedom to visit a sick child or parent absent fear of losing a paycheck.

Given the choice, most Americans are going to side with the candidate that respects their intelligence, a candidate that thinks we are smart enough to make our own decisions.

That’s good news for those running for office who offer a message of empowerment, the right to live our lives as we see fit, and keep a little more of what we earn.

Stay tuned for more on the art of running for office and how to win an election.  

And if you think one of your friends might benefit from seeing this video? Please share it.

 


 I’m Political Consultant Jay Townsend.

Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

Today a tribute to the civil rights leader of our time; a woman who has done more to advance the cause of civil rights than anyone since the days of Martin Luther King.

I speak of Eva Moskowitz, founder and CEO of Success Academy Charter Schools in New York, the city’s largest charter network. The nearly 10,000 students in her 32 schools, most of them poor and minority students, scored in the top 1% in math and top 3% in English, outperforming schools in some of New York’s wealthiest suburbs. On the science exam, all of her students passed; 90% at the highest level.

Eva Moskowitz, founder and CEO of Success Academy Charter Schools in New York and THE Civil Right Leader of Our Time

Eva Moskowitz, founder and CEO of Success Academy Charter Schools

According to the New York Times, last year 98% of her Bedford-Stuyvesant Academy students scored at or above grade level in math…a school where 95% are either black or latino.

Little wonder that for every seat available in her schools there are 5 applicants.

She does this for less money than what New York spends to educate a child in public schools…public schools where barely 10% of minority students graduate prepared for college.

How? Students in her schools have a longer school day. A rigorous curriculum. A no-nonsense policy on student behavior, and a no excuse policy on homework.

The schools don’t live by the same rules of our unionized public education monopoly. Those who run her schools have the flexibility to innovate in classrooms. Her teachers are not required to join a union, pay union dues or abide union rules. Her principals are empowered to hire the best and fire those who don’t meet the mark. Imagine that.

But what Eva Moskowitz has done is far more profound than raising test scores. She has empowered students with the knowledge to better their lives and the will to do it. She has empowered parents living in poverty the chance to advance their children out of the snare of dependency. She has empowered people. Those who want to know how to win an election would be smart to abide her empowerment message. Those who are running for office should note the growing popularity of charter schools.

Like Marin Luther King, Eva Moskowitz is on the right side of history. And already a hero to the thousands of parents, and students who have a better shot at the American dream because of her leadership.

There is another lesson for all of us. Eva is living her passion. She has fearlessly advanced her cause, forcefully stood down the critics threatened by her success, afforded thousands on the lower rung of the economic ladder the freedom to chart a better destiny…a woman who has proclaimed for all to hear that no child should be trapped in a failing school.

May her example be an inspiration to us all.

 

Have something you’d like to share?…examples of how you or someone you saw rose to the occasion and did something extraordinary? Please share it.

And if you think one of your friends might benefit from seeing this video. Again, please share it.

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

 

Today a story. About a man who made a split second decision, stood down his fear, and gave a 5 minute speech that forever changed the course of a city.

It is also a story about you. Your purpose. Your passion.

 

It was April 4. 1968. The State of Indiana.

New York Senator Robert Kennedy was campaigning for President. Upon landing in Indianapolis, he was met by an aide who told him that Dr Martin Luther King had been assassinated. He was then handed a phone, and the Mayor of Indianapolis told Kennedy that there was violence in every major City in America—burning, looting, rioting—and asked that Kennedy cancel his public appearances and remain secluded in the safety of his hotel room… Kennedy refused.

Instead he went to what was then the ghetto of Indianapolis. Surrounded by a sea of angry African Americans, Kennedy mounted the back of a flatbed truck and began to speak. Kennedy talked about the pain of losing his brother to an assassin’s bullet. He asked that the people of Indianapolis not respond to violence with violence, but to instead go to their homes and churches to peacefully honor, remember and celebrate the life of Dr. King.

Robert Kennedy's finest hours. His talk left a legacy that endures, not just a monument where he stood, but a city that to this day remains a shining example of peace and racial harmony.

Robert Kennedy. April 4. 1968. The State of Indiana.

He spoke for less than five minutes, ending his speech with the words of Aeschylus, “Even in our sleep, pain which we cannot forget falls drop by drop upon the heart, until in our own despair, against our will, comes wisdom, through the awful grace of God.”

There was no violence that night in Indianapolis. Thousands of people quietly joined hands and went to their homes and churches to pray.

It was one of Robert Kennedy’s finest hours. His talk left a legacy that endures, not just a monument where he stood, but a city that to this day remains a shining example of peace and racial harmony.

In that moment, Robert Kennedy answered a call. In that moment, he summoned a passion within. In that moment, Kennedy faced his own fear, summoned the courage to scale a mountain, and do something only he could have done, unique to him and fitted to his talent.

His words that day affected an entire nation.

 

The most important day in your life is the day you were born. The second most important is the day you discovered why–the day you learned what you were put on earth to do–the day you learned what your passion is.

The great tragedy of our time is not that we die, it is that too few of us ever live, instead passing through life and leaving this earth never having answered our call.

If you have a passion…If you know why you were born and what you were put on earth to do, waste no time. GO LIVE IT! Answer the voice in your head that is begging you to shine. Live fully the only life you will ever have.

And remember the words of the great Winston Churchill

“There comes a time in every person’s life when they are tapped on the shoulder and offered a chance to do a very special thing…unique to them and fitted to their talent.”

Let not that moment find you unqualified or ill-prepared.

And today my words for you: Embrace your fear and make it your friend. Answer the voice in your head begging you to shine. Shed that burden of guilt about what you have not done. Embark on a new journey down an unfamiliar path. And fully live an abundant life – one that has your name on it.

 

Have something you’d like to share? Examples of how you or someone you saw rose to the occasion and did something extraordinary?

Please share it. And if you think one of your friends might benefit from seeing this video, by all means, hit the share button.

 


 Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

Share this Video with Your Friends:

Political consultant Jay Townsend here.

You’ve seen it. There are those who walk in the room and nobody notices. They leave without anybody knowing they were there.

Then there are those who change the temperature of the room the second they enter the doorway. And suddenly everybody is looking at them, anxious to shake their hand and say hello.

We call that magnetic charisma, and you have it too though you may not know it.

It starts with the way you look. For communication begins before a word is ever said.

If you look like a slob people will assume you are one and not worth talking to. So dress the part. Men should wear suits with a coat and tie, or for less formal occasions at least a sport coat. Wear nice shirts that fit well.

Female political candidates are held to an ever higher standard than men. How should you dress? Take a close look at female members of the U.S. Senate. Even those who are a little on the heavy side wear clothes that fit, and colors that compliment them. New York’s Kirsten Gillibrand is one of the Senate’s best dressed members.

Keep your posture erect. Always stand up straight. And smile when you walk into a room.

When you meet people look them in the eye, firmly shake their hand and repeat their first name. To most people their first name is the most beautiful word in the English language.

Finally, when you meet someone, engage them. Ask them where they are from, what they do for a living, their families and children, or find something complimentary to say. They’ll fondly remember you even if you don’t remember them.

Have some thoughts you’d like to share? Be my guest. If you think one of your friends might benefit from seeing this video, please share it.

Stay tuned for more on the art of Running for Office and How to Win an Election.

Click here for past videos on the art of running for office and how to win an election.


 Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

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Recently I was contacted by a young candidate who plans to run for office in Romania. Bright. Articulate. Feet on the ground. A man who already knows what he wants to accomplish if he wins.

During our first conversation he asked me a very good question…what books should he read to better understand the art of running for office, political combat…books that inform, inspire, motivate—ones that will keep him in the company of the better angles.

I’ll share with you what I shared with him.

Nobody should be running for office without first reading the Art of War, by Sun Tzu. It’s the bible of warfare, any kind, be it politics, real war, athletics, or competition in the marketplace. I once did a series of lectures at the New York Military Academy and noticed that many of the cadets carried the book to class.

The Prince, by Machiavelli, is also imperative for those running for office. The book contains useful and very practical advice on determining your route to power, how to conquer and hold new conquests, how to deal with internal insurrection, create new alliances, and maintain power.

Then there are a series of books about figures that profoundly affected the United States whose stories are worth reading and remembering.

Three books by Robert Caro on Lyndon Johnson. The Path to Power, Master of the Senate, and The Passage of Power. The books are full of lessons about acquiring power, keeping it, inventing it, pretending you have it when you don’t and how to win an election when losing is not an option.

Craig Shirley’s book about Ronald Reagan’s multi-year effort to bend the Republican party to his will, and his one electoral defeat in route to the White House provides a compelling story of determination, grit, and iron will—all essential commodities for those running for office.

Two books about one of my favorite American politicians—Robert Kennedy. Few Senators have so profoundly influenced so many generations of people, a man still regarded as a hero by those who knew him. Robert Kennedy and his Times by Arthur Schlesinger, and Robert Kennedy, by Evan Thomas are both entertaining and worthy reads about an iconic figure.

Finally, a book by Dick Morris, Power Plays. Dick is prolific writer and an authority on convincing voters to give you the power to govern they way they live, and keeping it once you have it.

 

There are other books that I could recommend. If you are running for office, feel free to email me at Jay@JayTownsend.com if you’d like other recommendations.

 

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Stay tuned for more on the art of Running for Office and How to Win an Election.

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 Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

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