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Over the last couple weeks, I’ve talked with more than 20 candidates who want to run for office. There is a common request. All ask for an explanation, a big picture view if you will, of what is entailed in a political campaign.

 

Today, I’ll provide the overview to you in less than 5 minutes. In the coming weeks I’ll go into greater detail about elements of what I call the road map of a political campaign.

 

There are three major components:

Jay Townsend Political Roadmap running for officeDownload Your Free Political Roadmap

The message, the means you will use to disseminate the message, and the preparation that you should do before you begin the campaign.

Your message has five components…information voters expect you to tell them. What is your rationale…the reason people should vote for you. What is your story, as in what have you done or accomplished that qualifies you for the job. What are your values…your deeply held beliefs and convictions. What is your position on important issues of our time? And what makes you better than your opponent?

The means you use to disseminate your message can take many forms. You—as in the speeches you give, the photo ops and the press conferences you have, or the doors you knock on. Your website. Social media. Internet ads. Television. Radio. Persuasion mail. Telephones. Newspaper ads. Volunteers that distribute your palm cards or flyers. Yard signs. And the coverage you generate from the press.

Then there is the preparation that should be done before you step outside your front door as a candidate. Research on the district—the partisan affiliation, age, income, education level, turnout patterns, race, religion, ethnicity, and the major employers. Issue research—so that you know what you are talking about when you are in public.

  • A preliminary budget, so that you know how much money you’ll need to raise.
  • A fundraising plan, so that you are not left with a stack of unpaid bills.
  • A press list, so that you know the names of important reporters and press outlets.
  • Opposition research, so that you are familiar with the statements and voting record of your opponent. And in large and complicated races, you’ll also want to do a benchmark survey before putting the finishing touches on your advertising strategy.

So there you have it. The elements of a political campaign in less than 5 minutes.

During the coming weeks I’ll be doing a deep dive into each of the items I just mentioned… how to tell your story, convey your values, articulate your issue positions and deal with your opponent. How to make sure that you pick the best and most efficient means to disseminate your message. How to ensure that you are well prepared and ready to put your best foot forward before the campaign begins.

In the meantime, if you have questions or comments, hit the comment button, call me at 845-458-1210, or email me at Jay@JayTownsend.com.

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

Seldom do I confide that I am stumped by someone’s campaign strategy, but Jeb Bush has me baffled.

 

He’s been an active Presidential candidate for six months, and it was only last week the he began to reveal his agenda. He said he’ll cut taxes, make us strong, reduce those nasty regulations and graduate more kids who can read. I’m not sure how that differentiates him from 20 other candidates who are promising to do the same thing.

In his time, Jeb Bush was one of the most conservative Governors in the United States. It wasn’t until last week that he said much about the taxes he cut, the educational and tort law reforms he implemented, or the economic growth Florida enjoyed when he was Governor.

Deciphering the Baffling Jeb Bush Strategy by political consultant Jay Townsend

Deciphering the Baffling Jeb Bush Strategy

Why, therefore, has he not been talking about his record for the past six months? The Jeb we’ve been reading about is known for open borders, unfettered immigration, automatic citizenship and common core. I don’t know a Republican primary electorate in any of our 50 states where that is an easy sell.

What is his overarching rationale for running the country? Smart candidates have a slogan—a memorable phrase that embodies why they want the job or what they’ll do with it if they get it. John Kennedy spoke of the “New Frontier.” Gerald Ford had “He’ll make us proud again.” Carter had “Leadership. For a Change.” Eisenhower had “Peace and Prosperity.” Bill Clinton had “It’s Time to Change America.” Governor Bush’s slogan? “Jeb.” What is that suppose to mean?

And then there is the early primary strategy. In my rule book it says you have to win the playoffs to get to the final game. Those early playoffs include Iowa, New Hampshire, South Carolina and Nevada. Two are conservative caucus states. And South Carolina is southern and very conservative. Victory in New Hampshire is not a given, especially if Christie, Rubio, Kasich and Pataki decide to compete with Bush for the moderate independents that are allowed to vote in Republican primaries there. If Bush loses New Hampshire, he’ll be 0 for 4 in the first four contests.

Never before has that been the route to a nomination.

Presidential campaigns are a long haul, and Governor Bush may yet find his footing. But in political primaries, you must have what we call a unique selling proposition—something that clearly sets you apart from the field—a message that appeals to a clearly defined demographic that will show up to vote in primaries—a compelling message or slogan that interests people in your candidacy. And in Presidential campaigns, you must have a clear path to victory in one of the early contests.

Think you understand the Bush strategy? I’d love to hear your thoughts, as would the many others who receive my posts. Hit the comment button, share your comments and questions.

 

More videos on the art of running for office and how to win an election:

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

If you don’t think debates are important, consider the howling of the Republicans who think they may be left out of the August Fox news debate.

 

Of course debates are important. They determined the 1960 Presidential election, destroyed the reelection prospects of Jimmy Carter in 1980, put a nail in the coffin of George Bush in 1992, and knocked Rick Perry out of contention in 2012.

 

Running for Office? How to prepare for and win a debate

Running for Office? How to Prepare for and Win a Debate

Today some rules on how to prepare for them.

1. Know the Format.
Will you stand or sit? Who is the moderator? Will there be an audience? If so, Will the audience be visible to the tv cameras during the debate or while the candidates are talking? Will the audience be allowed to ask questions? How many candidates are participating? How long will you have to answer the questions? Why know these things? You can’t properly prepare if you don’t.

2. Know the rules.
Will the candidates be given the opportunity to give an opening or closing statement? What topics will be covered? Will the candidates be allowed to rebut or respond to what the others say? Will the candidates be allowed to ask one or more questions of the others? And will the television audience see how your opponent is reacting while you talk?

3. Develop a Debate Strategy.
Decide in advance what you want to get out of the debate, the distinctions you want to draw, and the headline you want to see in the news the next day. If this debate is the first in a series, you will want to consider ways to draw your opponent out on a topic they may not want to discuss, or force them to clarify a position they would rather not have clarified, or use the first debate to set a trap that you’ll spring in a future debate.

In 1858, Lincoln used the debates to force Douglas to clearly state his position on slavery, which enabled Lincoln to use it against him in the campaign of 1860.

4. Prepare.
Study your opponents and their records so that you know their strengths and weaknesses. Anticipate the strategy of your opponents, and ways they will try to trip you. Make sure as you practice that you live by the rules that will be imposed on you during the debate.

A few other things worth mentioning. How you look and sound is just as important as what you say. Voters are also judging your body language and taking a measure of your personality. While they like candidates with convictions, they are repulsed by those who snarl, hurl barnyard insults or act like they just sucked a lemon. Smile during the debate and act like you are having fun, for while it is important that you win on points, it is equally important that you look like a likable human being.

Well prepared, you will look and feel far more confident. Your confidence will show in the way you talk, your presence and command. Ill-prepared, you may find yourself joining those who reside in the dustbin of history.

Have questions? I’ll be happy to answer them. Hit the comment button.  Call me at 845-458-1210, or email me at Jay@JayTownsend.com.

More videos on the art of running for office and how to win an election:

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

The formal announcement is a press event, a photo op, a chance to drive home a central point about your candidacy…a key point that you want in the lead paragraph of the story and the sound bite on the evening news. There are certain things required to make it successful-press coverage, a crowd, a central message, and a strategy to keep you in the news during the days that follow. All require a little advance planning.

 

The Press. I nearly always have my clients sit down for one-on-one interviews with key reporters before they make a formal announcement. It is a chance to let a reporter know what makes you tick, what your priorities will be, a chance to share your story, events that have affected your views, and why you think the way you do. One on one conversations increase the likelihood that the reporter will cover your announcement. As you approach your announcement day, be in touch with the reporters by phone…they will be more likely to show up if you do.

The Crowd. If you want 150 people at your announcement, you need to invite double that number three weeks in advance and badger them on the phone and in emails about showing up. The invitations do not have to be expensive fancy, but they should be graphically interesting and absolutely clear about the time, date and place, with your phone number and contact information.

The Speech. Don’t try to write it the night before. Good speeches take time to craft, and a great delivery requires practice. Ideally, you’ll be able to deliver it without a script. It will have applause lines, and be woven in a way that allows you to repeat your central message several times. Usually I begin working on the announcement speech for my clients three weeks before the event. We often go through several drafts, and we always schedule at least three practice sessions.

The Post-Announcement Roll-out. Have a plan in place to capitalize on coverage of your announcement so that you can turn it into more than a one-day story. Announce a big endorsement a day or two after your formal announcement. Or advise the press of your travel schedule—speeches you are giving or groups you are meeting with. Have an 400-600 word op-ed ready to go to newspapers that lays out your rationale or a policy position you discussed in your speech. Schedule some one-on-one interviews with TV or radio stations a day or two after your announcement and then issue a release about what you said in the interview.

Running For Office. Formal Campaign Announcement-Image Courtesy of CNN

Running for Office? How to Plan and Execute Your Formal Announcement

Some other things to remember about Announcement Day.

1. Make the reporters job easy. They should have a hard and electronic copy of your speech. Make sure they have a good head shot of you and an accurate biography.

2. Make it easy for any television and radio outlets to get the shots they want with high quality sound. Often it is helpful to have a riser so that TV stations can get a good shot. It is always advisable to rent a mult box connected to high quality hard wire microphone at your podium.

3. Treat the people who attend your announcement well. Light food is a nice touch, but far more important is individually thanking the people who attend.

4. Your announcement day is not one for Q & A. Do your speech, and be done. Do not offer up a post-announcement press conference, otherwise the news will be the way you answered a question and not what you said in your speech.

5. Make sure you have your own cameras recording the event so that you can use pieces of it on YouTube or in fundraising emails. Move the first one to your email list the day of the announcement and follow with emails containing snippets from your speech during the days that follow. And when you do, ask for money and make it easy for people to give by providing a hotlink to the contribution page on your website.

These are just a few of the rules and tactics that I have used to help dozens of candidates plan and execute their formal campaign announcement.

 

Have questions? I’ll be happy to answer them. Hit the comment button. Call me at 845-458-1210, or email me at Jay@JayTownsend.com.

More videos on the art of running for office and how to win an election:

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

Answer: Your body language starts the conversation long before you utter a single word.

 

Those who read my posts know that I place a great deal of importance on how candidates for public office present themselves. Because it matters. Especially their body language and the way they look.

Persuasion Point. Timeless Secrets of the World's Most Successful People. By Traci Brown

Traci Brown. Body Language Expert

I commend to you a new book by a colleague and friend, body language expert Traci Brown, one of the country’s foremost experts on the subject.

In fact, Traci and I will be co-presenting this summer at the National Speakers Association Convention; a strategic work session on how to “Enhance Your TV Star Power with Authority, Authenticity and Body Language.”

You won’t need to go to the convention to benefit from Traci’s expertise on body language. Today you can buy her book, Persuasion Point. It is available now on Amazon at http://www.amazon.com/gp/product/0692305041

 

The book teaches you how to use your body language and words to elegantly persuade and influence—and get what you want more easily and more often, whether it is an interview, networking, negotiations, sales or stubborn kids at home.

Traci is offering you a special bonus if you buy the book today… three months access to her online video library. You’ll learn how to get a first class upgrade, make a return without a receipt, deal with adversarial people, make money and save time. There are 40+ short videos in her library.

PLUS a Special Bonus: Her in-car guide for how to talk your way out of a traffic ticket when you get pulled over by that friendly police person. (her advice has helped hundreds get out of tickets).

All you have to do is buy your copy of Persuasion Point today. http://www.amazon.com/gp/product/0692305041. Once you have purchased the book, forward the receipt to Traci— traci@tracibrown.com and you’ll receive an email with your log in info to access her video library.

If you are running for office, staying in the news and getting free media attention from the press should be a vital part of your campaign strategy.

 

How do you get attention? Think in term of pictures, polls, mistakes and attacks. Usually, one of those four will perk the attention of newspaper reporters or radio and television bookers.

In this video are a few examples of how each can be used as a news hook to entice the press into a story and keeping you in the news.

 

Attacks. This past week, Presidential candidate Carly Fiorina ventured to South Carolina and appeared outside the hotel where Hillary Clinton was doing an event.

As Fiorina belted Clinton for hiding from the press, and took questions of her own, the story was beamed across the country and appeared in countless newspapers the next day. And while the left roundly criticized Fiorina for daring to say anything negative about Mrs. Clinton, CNN did a very flattering story that included rave reviews Mrs. Carly is receiving on the campaign trail. (Click Here to Read Story)

Running for Office? Time Honored Ways to Get Attention from the Press

Running for Office? Time Honored Ways to Get Attention from the Press

In fact, Mrs. Carly received more attention from this one event than the rest of the Presidential field combined, last week. A priceless headline on the Drudge report led viewers to a story by the New Hampshire Union leader which said that Mrs. Carly packs more substance into fewer words than any of the 2016 contenders.

 

Polls. They will make news when they are good for you, bad for you, good or bad for your opponent. Capitalize on them when they demonstrate that you are gaining steam during the course of the campaign, or when they show that your opponent is losing ground.

When poll numbers are your hook, highlight the reason you are gaining ground—such as the differences you have with your opponent on an important issue, and the reason your opponent is losing ground—citing some unpopular position or mistake they have made.

 

Mistakes. When you make one, it will be news. When your opponent makes one, exploit it and use it to your advantage.

Jeb Bush made one recently when he flubbed an easy question on Iraq, and kept the flub in the news by flubbing it for three straight days. It did not take long for his competitors to make news by articulating clear positions on the Iraq war and gaining ground at Bush’s expense.

Likewise, the day the video of Mitt Romney’s disastrous 47% comment went live, the Obama White House changed quickly, pounced on Romney’s mistake, enlisting his cabinet members and surrogate attack squad to pile on.

 

Pictures. Pictures are news, and more effective than mere words in a story.

I once sent a Presidential candidate to visit a hog farm in Iowa, and a picture of him holding a baby pig was on the front page of every newspaper the next day.

  • Want to highlight your compassion for the poor? Don’t do a press release. Invite the press to get a picture of you serving soup in a soup kitchen.
  • Getting an endorsement from an important labor group? Stage a photo op with members of the union at a construction site.
  • Getting an endorsement from an environmental group? Have the press conference at some bucolic setting with trees, a lake or river in the background.

What if the press doesn’t show up at your photo op? Have your staff take the pictures and put them out with a release to the media.

 

No campaign plan is complete without an earned media program. If you don’t have one, you are missing priceless and inexpensive ways to keep your campaign in the news, and clips and footage that you can send to supporters that show you are getting good press attention.

Need some ideas for your earned media program? Happy to speak with you. Call me at 845-458-1210. Or email me at Jay@JayTownsend.com.

More videos on the art of running for office and how to win an election:

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

There is one constant in the human existence. Everybody who has ever been born has said or done something they’d like to forget. And there is something that is constant in political combat. Every stupid thing that a candidate has said or done somehow surfaces during a political campaign.

 

Hoping that your past mistakes won’t surface is futile. And if you don’t put it out on your terms at the outset of a campaign it is often fatal. Why? Because if you don’t your opponent will. And your opponent won’t be near as charitable about the ugly in your past as you will. And if the ugly in your past is news to the press, your friends will be reading about your ugly in the newspaper.

 

Today, I’ll share with you some lessons and methods that have worked well for those who had to come clean about their past.

Running for Office? Fixing Stupid Things You Once Did or Said

Running for Office? Fixing Stupid Things You Once Did or Said

Rule 1. Do it early in the campaign. Either with a reporter, in a TV ad, or in a mail piece. In 1980, Bill Clinton was the youngest ex-Governor in the United States, having made some mistakes in his first term that proved fatal. He began his 1982 comeback bid with an ad that was an apology—we called it his mea culpa—in which he acknowledged that he had made errors in judgment during his first term—admitted that he had not listened well…and looking the camera in the eye…said he had learned his lesson would never again raise car tag fees. It worked. You know the rest of the story.

Rule 2. Be absolutely sincere, candid and truthful about the mistake. I once had a client who’d gone though a very messy divorce. And the material in the divorce decree was an incriminating mess. I had him meet with an influential reporter before he announced his candidacy. He gave the reporter a copy of his divorce decree, freely admitted that he’d cheated on his spouse, admitted that the whole sordid affair was entirely his fault, and as a result of learning from the mistake had had a successful second marriage and raised three children. When his opponent later sent the divorce decree to the reporter and suggested he do a story, the reporter said he’d already seen it and regarded it as old news.

Rule 3. Emphasize the good that came of your misfortune. A client of mine who was a contractor had once declared bankruptcy. The circumstances were this. He was building an expensive home. The owner fell behind on the payments. Rather than layoff his workers and walk away from a job half done, he continued doing the work until the house was in a weather ready condition. He was eventually forced to declare bankruptcy until as his successful lawsuit against the owner wound its way through the court system. The reporter wrote an article about it, and did such a good job putting our spin on the story that it never became an issue in the campaign.

These are just a few examples of how a candidate preempted bad stories about their mistakes and misfortune. Telling the press or the public about the stupid in your past does not guarantee a trouble free campaign. But is does improve your chances of having your side of the story in any article that is written, and if your strategy is well thought and well executed, it may not come up at all. I can also promise this—if you don’t explain up front something that could be fatal to your campaign, chances are it will be fatal.

 

Have something in your past that is holding you back from public service? Not sure how to handle it? I’ve helped dozens of candidates overcome past mistakes and go on to win elections, including one who overcame a fatal drunk driving accident and was elected a Judge.

I may also be able to help you. If you’d like to talk, call me at 845-458-1210. Or email me at Jay@JayTownsend.com. It will not be a sales pitch—simply an opportunity for you to talk about your situation and a chance for me to share some ideas on what you can do.

 

More videos on the art of running for office and how to win an election:

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

The first rule of preparing for an interview with a reporter. No candidate, and no staff person in a campaign should ever talk to a newspaper reporter without first doing their homework.

 

In this day and age, when Google searches are easy and quickly done, there is no excuse for not knowing the reporter you are talking to and the kind of questions you are likely to get. Not just their background, or schools they attended…read the stories they have written in the past so that you are familiar with their writing style, investigative methods and their area of expertise.

Running for Office? Preparing for an Interview with a Reporter by Political Consultant Jay Townsend

Running for Office? Preparing for an Interview with a Reporter

Closely examine how they have handled a contentious interview. Google the names of candidates they interviewed to see if there were complaints about the professionalism of the reporter. Were there complaints about the accuracy of quotes? Did the reporter honor rules like ‘off the record,’ or ‘on background?’

Is the reporter the kind that does thorough investigative journalism or one who is usually willing to take a quote and file their story? When a campaign they are covering issues a press release, are they the kind of reporter who offers the opposing camp a chance to respond?

Look for people they frequently quote in their stories, otherwise known as sources. Preparing for an interview with a reporter is also knowing who they rely on to understand the subject they are writing about, and who they turn to reinforce their own point of view.

If you have time, talk to other candidates the reporter has interviewed and get their take on the professionalism of the journalist and the accuracy of their reporting.

Know the purpose of the interview and how much time the reporter needs. For example, if the reporter is asking for an hour long sit down interview, then you can expect that you’ll be asked a wide array of questions and that any answer you give may be challenged in follow-up questions. If the time requested is short and the topic specific, then make sure you have your facts and homework together about the topic in question.

Be mindful that they have deadlines, and lives outside of their profession. You are more likely to be given the chance to respond to an allegation if you take the reporter’s deadline seriously.

Avoid the ‘no comment’ response. To the reader, a candidate who says no comment in response to an allegation is guilty as charged. Never ever lie to a reporter. If you do, it will destroy your credibility and it will come back to haunt you.

Have some questions about preparing for an interview with a reporter? Hit the comment button. If you send me a question I will answer. And if I can help you in any way with an upcoming interview, call me at 845-458-1210.

More videos on the art of running for office and how to win an election:

Running for Office? TV Interview Tips I: The Pre-Interview Phase.

Running For Office? TV Interview Tips II: The Day Before

Running For Office? TV Interview Tips III: Body Language

Running For Office? Talk Radio Interview Tips

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

If you are running for public office, proper preparation for a talk radio interview is the difference between advancing your cause and creating a campaign disaster.

Today, I’ll share a few simple steps about how to prepare for a talk radio interview.

 

1. Know how much time you will have. A five minute segment will limit the number of opportunities you have to convey your central points. A 20 minute interview will allow time for 3 or 4 stories to illustrate your point.

2. Decide what points you want to get across during the talk radio interview, and drive them home at the outset. Why? If you go into an interview with no idea what you want to say the host may steer it to a topic that doesn’t get you any votes.

3. Use the questions you are asked as an opportunity to quickly pivot off a short answer and circle back to your principle talking points. Mention the name of your website every 90 seconds.

4. Study the style of your host. Listen to interviews they have conducted with other personalities. Do they let their guests talk absent interruption? Do they pepper the guest with questions? Do they allow the guest to control the talk radio interview or do they try to veer the topic to something the host wants to discuss?

Running for Office? Talk Radio Interview Tips by Political Consultant Jay Townsend

Running for Office? Talk Radio Interview Tips

5. The expectation is that you will be well informed. And you had better be able to quickly explain and defend your platform. If you are asked a question that you do not know, best to say you don’t know than to pretend you do. A factual error or mistake will quickly become news, and likely tweeted and blogged into the universe.

6. Know the rules of audience participation. Will all of the questions come from the host? Will listeners be allowed to call in and ask questions on the air? Will those who call be screened by a moderator? If people are allowed to call in line up a few friends and allies to participate in the program.

7. Are you doing the show in studio? If so, dress accordingly, for your interview may be videotaped and posted on YouTube.

8. If you are doing the talk radio interview over the phone, try to call from a hard line so that you have a good connection. If possible call the station 10 minutes before your interview begins so that you can listen to what is said before you go live.

Have some questions about talk radio interviews? Hit the comment button. If you send me a question I will answer. And if I can help you in any way with an upcoming interview, call me at 845-458-1210.

More videos on the art of running for office and how to win an election:

Running for Office? TV Interview Tips I: The Pre-Interview Phase.

Running For Office? TV Interview Tips II: The Day Before

Running For Office? TV Interview Tips III: Body Language

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

In last week’s video I shared TV interview tips part II: What to do the day before and the day of the interview, how to dress, and quickly get the attention of the audience.

Today in TV interview Tips part III I talk about body language—how to ensure that the way you sit and gesture does not detract from your message, but instead enhances what you have to say.

 

We’ll start with the way you sit. Look at your host, not the TV camera. Cross your legs toward the host, not away from the host. To do otherwise makes you look rude.

Do not sit back in your chair. That makes you look disinterested. Lead forward toward the host. That makes you look engaged and interesting.

Running for Office? TV Interview Tips III: Body Language by Political Consultant Jay Townsend

Running for Office? TV Interview Tips III: Body Language

Do not point when making a point. That makes you look threatening. If you have a point to make hold your fingers together.

Gestures are great, but keep them close to your body. Avoid looking like you are having an argument. Better to gesture with your palms up.

Do not put your hands in front of your face. That is distracting. Keep your hands at or below chest level.

When you smile, smile with your eyes. It makes you more likeable.

Do not bounce your knee or twiddle with your fingers during the interview. That will make you look nervous and unsure of yourself. Audiences like confidence.

If you are asked an off-topic question, remember that it looks impolite, rude and evasive to completely disregard the question. Give a quick answer and spin it back to the topic you are there to discuss.

For example, if you are talking about immigration and your host asks about your position on Common Core, you might respond by saying that all children would receive a better educational opportunity if your immigration proposal became law, then specifically say how.

I hope you have enjoyed this series of videos on TV interview tips.

 

Have some questions about TV interview tips? Hit the comment button. If you send me a question, I will answer. And if I can help you in any way with an upcoming interview, call me at 845-458-1210.

 

More videos on the art of running for office and how to win an election:

Running for Office? TV Interview Tips I: The Pre-Interview Phase.

Running For Office? TV Interview Tips II: The Day Before

Candidate Training Instructional Videos to Win an Election

All Campaign Tips to Make You a Better Candidate When Running for Office

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.