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In early May, Donald Trump asserted that data driven campaigns were overrated when running for office, and declared that since he had done just fine without one he saw no reason to start using data driven technology.

Running for office? The Toys Don’t Work When the Message is Wrong

Immediately, political pundits and the consulting class pounced, declaring Mr Trump foolish, ignorant, and naïve about how modern politics is played. There were stories about Hillary Clinton’s sophisticated data operation, now run by those who designed the cutting edge technology that elected President Obama.

This past week three national polls showed Trump moving into the lead over Mrs. Clinton.

So who is right? Mr. Trump, who pooh poohs data driven campaigns, or the consultants who claim that a candidate is helpless without the shiny new toys used to sell political candidates?

The answer is both sides are correct. Customized voter data, data driven technology, micro-targeting and psychological testing are invaluable to a political candidate running for office, but they are worthless without a cogent message and a forceful rationale. Voters need to know why you want the job, and what you will do with the job it if you get the job.

And if you want to prove that to yourself talk to a few friends. Ask them what Donald Trump stands for and what he wants to do, you’ll get an answer. Your friends may not like what Mr. Trump wants to do, but they will have some notion of where he wants to take the country. Ask your friends what Bernie Sanders wants to do, and you’ll get an answer. Ask people what Mrs. Clinton is going to do that will transform a nation, and put it on a new and more prosperous path and you’ll get a blank stare.

Your message must be easily understood, easy to grasp, compelling and relevant to the environment in which you are running for office. Both Sanders and Trump have recognized that the United States is a nation in search of a new course. They have very different prescriptions, but at least they have offered one.

Mrs. Clinton does not have a data problem. She has a message problem, and none of the niche mining toys used to peddle candidates to voters are going to help her until she can offer the country a compelling reason to put her in the Oval office. Telling a nation looking for a new course that it’s her turn because she’s a woman is not a compelling message.

Have questions? Hit the comment button. Or email me at Jay@JayTownsend.com.

My phone number is 845-458-1210. Be sure to visit JayTownsend.com to get your copy of my free book, The 10 worst mistakes candidates make.

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

Enroll in Jay’s Customized Political Road Map Course: http://knowledgelinktv.com/jaytownsend/

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

If you are running for office, or plan to someday, you will encounter four difficult pressure points in your campaign: The press, interest groups, donors, and voters.

How you respond to those pressure points is often the difference between victory and defeat.

In a minute I’ll tell you why.


The Press is constantly badgering candidates to talk about things that are important to the media, but not necessarily the voters. Which is why we often see candidates being asked about global warming even though very few voters say it is their top concern.

The press will also badger you about things you’d rather not discuss, like when you plan to release your tax returns. If you let reporters throw you off message voters will never hear your message.

Likewise, important interest groups expect candidates to toe the line on their agenda, and are quick to howl when candidates don’t. Need proof? Look at the howling from elements of the conservative religious community about Donald Trump. Or imagine how unionized teachers would react if Hillary Clinton said something nice about charter schools. Don’t hold your breath on that one.

Donors exert pressure. They invest money to buy access and influence, or because of deeply held beliefs. Donald Trump is seeing that first hand now. Despite his promise to self fund, he now says he can’t foot the bill for a billion dollar campaign. He is now learning that many in the Republican donor class don’t agree with his ban on Muslims, or his trade policies, or his pledge to deport people from Mexico.

Many from the donor class vow to sit on their checkbooks if Mr. Trump doesn’t change his tune. Stay tuned on that one.

Finally, there are the voters. They decide the election, and they are very quick to spot a phony, or someone who is a wholly owned mouthpiece of a special interest group, or candidates who bend their principles to appease campaign contributors.

In your journey running for office, you will not be immune to pressure from the press, interest groups, donors and voters.

As you juggle their competing and often conflicting demands, you may have to make some very difficult judgment calls. Are you willing to bend on your principles for campaign cash? Alter your position to appease a special interest group? Backtrack on a campaign promise to appease the media?

There is often a silent source of pressure on your journey as a candidate. Your moral compass. Your integrity. Your notion of right and wrong. As long as you live, you’ll be seeing your face when you look in the mirror. Make sure it’s a face you are never ashamed to see.

Running for office? Living with that face you see in the mirror

Have Questions? Call me at 845-458-1210. Or email me at Jay@JayTownsend.com. Visit JayTownsend.com to get your copy of my free book, the 10 worst mistakes candidates make.

You may also like: Running for Office? Talk Radio Interviews. How To Get What YOU Want

OR TV Interviews. The Art of Getting what YOU Want.

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

Enroll in Jay’s Customized Political Road Map Course: http://knowledgelinktv.com/jaytownsend/

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

Last week we talked about how to prepare for a radio interview when running for office, and ensure that you get out of the interview what you want.

Today we discuss the secrets of television interviews. How to prepare for them, what to do the day before and day of your interview, what to wear, how to come up with a pithy sound bite, create chatter on social media, control your body language and clearly articulate a compelling message.

This video is part of an on-line course for political candidates and those running for office. A soup-to-nuts guide on how to get started, become a great and magnetic speaker, develop a compelling message, and win an election.

Running for Office? TV Interviews. The Art of Getting what YOU Want

Why develop the course? The political establishment has erected barriers to discourage good candidates from running, and competing in the marketplace of ideas. The course is designed to make politics easier to understand, make it easier for people to run, and to break down those barriers so that your voice and your ideas can be heard.

If you’d like a copy of the comprehensive syllabus for this course, Write ‘Road Map Course’ in the subject line, and send it to Jay@JayTownsend.com.

I’ll send it to you and answer any questions you may have.

Please be sure to visit JayTownsend.com to get your copy of my free book, the 10 worst mistakes candidates make.

For More Information on this Course visit: http://knowledgelinktv.com/jaytownsend/

You may also like: Running for Office? Talk Radio Interviews. How To Get What YOU Want

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

Enroll in Jay’s Customized Political Road Map Course: http://knowledgelinktv.com/jaytownsend/

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

If you are a subscriber you may have heard me mention that I am developing an on line course for political candidates; those running for office now, and those who may be running for office at some future time.

 The course is a soup-to-nuts guide on how to get started, become a great and magnetic speaker, develop a compelling message, and win an election.

Watch the Video. Then Learn More & Register For The Political Campaign Road Map Course at http://knowledgelinktv.com/jaytownsend/

Why develop the course? The political establishment has erected barriers to discourage good candidates from running for office, and competing in the marketplace of ideas. This course is designed to make politics easier to understand, make it easier for people to run, and to break down those barriers so that your voice and your ideas can be heard.

During the next couple weeks I’ll be sharing a portion of the course with you.

This week’s video is about how to prepare for a radio interview, and ensure that you get out of the interview what you want.

https://youtu.be/TZkp8tpzyOk

Next week we’ll discuss the secrets of television interviews. How to prepare for them, what to do the day before and day of your interview to be at the top of your game, and to ensure that you get what you want out of the interview.

If you’d like a copy of the comprehensive syllabus for this course, Write ‘Road Map Course’ in the subject line, and send it to Jay@JayTownsend.com.

I’ll send it to you and answer any questions you have.

For More Information on this Course visit: http://knowledgelinktv.com/jaytownsend/

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

Enroll in Jay’s Customized Political Road Map Course: http://knowledgelinktv.com/jaytownsend/

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

Donald Trump’s appeal is not hard to understand.

Americans are tired of endless wars, and paying the price of being the world’s policeman. Trade deals have profited many but ruined the American dream for an entire class of working Americans. There is legitimate anger about 13 million newcomers on our soil who broke the rules when they walked across the border. His anti-establishment rhetoric has struck a responsive chord.

That Trump is the front runner tells you all you need to know about the lure of his message, parts of which are echoed by both Hillary Clinton and Bernie Sanders.

Running for Office? When You’re Right but Still Wrong

Why then are Trump’s negatives approaching 70%? And why do so many who otherwise agree with his issue positions have deep misgivings about him?

Mr. Trump has character and personality traits that many find wanting. The insults he hurls at women. His brutality toward those who disagree with him. His derogatory tweets slandering people he doesn’t like. His encouragement of brutish behavior at his rallies.

There is a lesson here for all candidates who are running for office:

The first is this. It isn’t enough to be right on the issues. Voters also expect your personality and character to be well put together. As a candidate, you are asking people to endow you with the power to make decisions on their behalf, and to trust your judgment. When you give voters reasons to believe they can’t, you will encounter fierce resistance, even among those who find merit in your issue positions.

The second lesson. It is OK to be colorful. It is OK to be flamboyant, provocative, even brash. But there is a line you cannot cross. When the means you use to secure attention gets in the way of your message, or makes it impossible for people to hear your message, you do a disservice to your cause, a disservice to your campaign, and repel people who might otherwise support you.

Mr. Trump seems to have recognized his problem. He has sidelined his old staff; hired a new cadre of seasoned and professional operatives. And during the last couple weeks, he has been a much more disciplined candidate. His advisors say we are now seeing his other personality.

Mr. Trump now becomes a test case on whether a candidate can do a personality transplant mid way through a campaign, hoping that voters forget the old one.

If you are running for office, your route to power will be easier if you don’t create that hurdle for yourself.

Recent Posts:

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

Enroll in Jay’s Customized Political Road Map Course: http://knowledgelinktv.com/jaytownsend/

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

Module 3 of my Political Road Map Course is now live at: http://knowledgelinktv.com/jaytownsend/

Running for Office? Mastering the Words that Will Make or Break Your Campaign

Module 3 is about you- The candidate running for office. It is worth every minute that I will devote to it because of one simple reason: You will make or break your campaign. And you have to be right, or everything else will be wrong.

You are the campaign’s greatest asset, the main source of news and inspiration. THE most important communicator of your message. You ARE the message. The words that come out of your mouth in television, radio, or newspaper interviews, or on the receiving end of a telephone call is the difference between attracting votes or repelling them.

The words that roll off your fingers in social media, or on your website, or in your persuasion mail is the difference between winning votes or losing them. The way you look, act, sound, and the words that roll off your lips is the difference between inspiring the volunteers and contributors you’ll need to advance your cause, or coming up short.

This module has six lessons. All are designed to help you master the art of candidate communication when running for office.

In lesson 1, we’ll talk about how you look, dress, sound, your posture, demeanor, your health and what you need to do to ensure that people want to meet you, talk to you, and listen to what you have to say. I’ll have some tips on all of those.

In lesson 2, we’ll talk about how to plan and execute your formal announcement, the pre-speech roll out, making the reporter’s job easy so you get great coverage and attract volunteers.

In lesson 3, we’ll cover how to develop your earned media plan. I’ll tell you about time honored ways to stay in the news once you have made your formal announcement, ways to make news that reporters want to cover, and do it in a way that attracts volunteers and generate attention for your cause.

In lesson 4, we’ll discuss the art of doing interviews with print reporters, how to prepare for them, and how to handle things from your past that might be a problem in your campaign. I’ll also share some tips on how to steer print interviews to matters that you want to discuss, rather than letting a reporter lead you around by the nose.

In lesson 5, we’ll be discussing radio and television interviews, how to ensure that you are at the top of your game before you walk into a studio, how to stay on message, look and sound well informed, and control your body language so that it never gets in the way of your campaign message.

In lesson 6, we’ll talk about debates. Yes, they can and often does decide elections, and there is a science to preparing for them so that you shine on stage, and show up with a strategy that leaves your opponents playing defense while you score points.

For More Information on this Module, or others already posted, visit: http://knowledgelinktv.com/jaytownsend/

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

Enroll in Jay’s Customized Political Road Map Course: http://knowledgelinktv.com/jaytownsend/

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

If you are following the American presidential hopefuls running for office, you’ve noticed stories popping up about the discord inside the Trump campaign.

Some of the higher ups inside the campaign are in a turf war, fighting over influence and authority, dividing themselves into camps, and sabotaging the efforts of others or refusing to share information. The fact that we are reading about it means that the camps are talking to the press and airing dirty laundry. That’s always a sign that the staff fights have become destructive.

Running for Office? Turf Wars Sink Campaigns

I’ve been in those, and a witness to more. There is seldom anything more toxic to a political campaign than highly paid staff at war with each other. Once it starts, their chief concern becomes protecting their seat at the table, and keeping knifes out of their backs. Instead of fighting the competitors of the candidate, they waste time plotting ways to assassinate fellow comrades at the table.

There are two ways to deal with the discord in a campaign:

The first is preemptive- stopping it before it starts.

I once worked with someone who commands a billion dollar oil, ranch and agricultural empire. He always regarded his footprints as his best fertilizer.

He is in daily contact with his division heads, but he also makes a point of spending time each week visiting with his ranch hands and oil field workers. Nine times out of ten, he says, they are the first to tell him about a looming problem.

Good candidates take time to go underneath the chain of command and spend time with the workers in the back room. They ask questions. They do it when senior staff is not around. They ask for candor. And listen well. The worker bees are much more likely to speak truth to a candidate than a highly paid staff worried about protecting their paycheck. And they are less likely to hide unpleasant facts.

The second is- Keep your staff focused on the prize

What does a candidate do when they read about a staff war in the newspaper?

At that point, a candidate must step into the battle zone and lay down the law about who is in charge of what, establish clear lines of authority, settle the disputes, and make it clear that those leaking to the press will be terminated.

According to reports, Mr. Trump did that last week, cancelling appearances on the campaign trail to hose down the inferno at his campaign headquarters.

What if that doesn’t work? In 1980, Ronald Reagan was going through a similar problem. On the day of the New Hampshire primary he called three of his top lieutenants to his hotel room, told them he was making a change, and handed each a press release announcing their resignation. It fixed the problem. The press leaks stopped. Reagan went on to win the Presidency and alter the course of a nation.

Whether you are running an army, a company, or a campaign, it is incumbent on you to keep your lieutenants in line and stay focused on the prize. If you don’t, you’ll be headed to the dustbin of history, and those highly paid staffers will be headed to the unemployment line.

For more information on my Political Road Map Course, go to: http://knowledgelinktv.com/jaytownsend/

Have Questions? Call me at 845-458-1210. Or email me at Jay@JayTownsend.com. Visit JayTownsend.com to get your copy of my free book, the 10 worst mistakes candidates make.

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

Enroll in Jay’s Customized Political Road Map Course: http://knowledgelinktv.com/jaytownsend/

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

Last week, one of the lessons I teach in my Political Road Map Course, on running for office, was brought to life. In living color.

Hillary Clinton lost her temper. Needlessly so. And someone captured her 20 second temper tantrum on an iPhone, which then went viral, and made the pages of the New York Times, the Washington Post and the Wall Street Journal.

Get Some Rest. You Look Angry

Click Here to watch Hillary lose her temper

Someone asked her about the contributions she has received from companies in the fossil fuel business. She angrily denied receiving any. That response prompted a series of stories about the money she has indeed received from people who work for fossil fuel companies, and fossil fuel lobbyists that have contributed thousands to her super pac. For her tantrum, she received barrels of bad ink, and a nasty viral video viewed by 2.5 million people. Whoops.

The episode underscores some important lessons, which even seasoned candidates sometimes forget: Campaigns require energy and stamina. Lots of it.

Some Townsend Tips for Taking Care of Yourself:

  • Get the rest you need. When you are tired, you do not think well. When you don’t think well, you are more likely to make mistakes or become irritable. When you are irritable, little things will set you off, and that is dangerous in the world filled with iPhones.
  • Stay hydrated. Keep water in the car, or make sure an aide has an ample supply nearby.
  • Eat balanced meals. And take it easy on junk food. Too many calories or fatty fried foods will slow you down, and clod your head.
  • Get regular exercise. Your mind will work better if you do. And you will have more energy. And you will look and feel better too.
  • Take it easy on the alcohol. It will cloud your mind. It does affect your demeanor. You do not have full control of yourself when you have alcohol in your system, even if you think you do. Better yet, don’t drink at all. Then it will never affect your judgment.
  • Nourish your mind and spirit during the campaign. That means an occasional day off the campaign trail. Some time with family. Some time for relaxation. Some time for reading. If you do not do these things, the campaign will wear you out. You’ll find it harder to smile. Harder to keep your posture up right. Harder to control your temper in difficult moments. Harder to speak diplomatically. Quicker to raise your voice when you should not.

Get some rest Hillary. You look angry.

For more information on my Political Road Map Course, go to: http://knowledgelinktv.com/jaytownsend/

Have Questions? Call me at 845-458-1210. Or email me at Jay@JayTownsend.com. Visit JayTownsend.com to get your copy of my free book, the 10 worst mistakes candidates make.


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

Today some hard lessons all candidates running for office should hear, courtesy of the American Presidential campaign.

If you debase the conversation, you debase yourself.

If you spew hate, you will be hated.

If you advocate violence, violence will visit you.

If you demean the family members of your opponent, you demean yourself. Once you have ruined your reputation, it becomes hard to restore.

If you defile those of different races, religions or ethnic groups, you defile yourself, your campaign and the reputation of your supporters.

If hatred, violence and depravity are your path to power, hated, violence and depravity will be your constant companion, and it will spawn a depravity devoted to your early demise.

In The Prince, Machiavelli writes that the means of acquiring power determines whether you shall keep it.

perils of hate

In the season of forgiveness and redemption, may we all remember the clarion call of our better angels, and use our God given talents to lift the lives of all God’s children.

To learn more about Jay’s Political Road Map Course visit: http://knowledgelinktv.com/jaytownsend/

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

Subscribe to My YouTube Channel for more videos on the art of Running for Office and How to Win an Election.

Get Your Free Copy of My Book: The 10 Worst Mistakes That Candidates Make. Enter email below and it will be sent to your mailbox.

 

 

Module 2 of my Political Road Map Course is now live. You can learn more about it at http://knowledgelinktv.com/jaytownsend/

Jay Townsend Political Roadmap lessons when running for office

In this module we cover the five components of your campaign message when running for office. Your message is the most important part of your campaign.

Embodied in your message is what voters get by putting their faith in you. It is your signature story about something that changed your life and who you are. It is the set of deeply held moral principles that govern the decisions you will make on behalf of those you represent. It is a statement on your agenda, your policy prescriptions and issue positions that will govern the way people live. It offers voters a reason why you are the better choice over your opponent.

There is a saying in my profession that is worth repeating. Great footage will not save a bad script. A good script will survive bad footage. In other words, before going crazy with all the bells and whistles available in the political marketplace, make sure your message is clear, compelling, memorable and worth repeating.

Political Campaign Roadmap Online Course if your running for office

Register For The Political Campaign Roadmap Course

In lesson 1, we’ll talk about your rationale—otherwise known as your slogan. I’ll give you some examples of ones I developed that were perfect for the occasion. More important, I’ll tell you why they worked and what you need to consider in order to construct a slogan that is just right for you.

In lesson 2, you’ll learn how to develop and tell your signature story through some seminal event in your life that makes you interesting, compelling, and in a way that gives voters a clear sense of who you are, what you have accomplished, and your commitment to their welfare.

In lesson 3, you will learn to identify your own values, and how to communicate them and your deeply held moral principles in a way that lets voters know that you are in tune with theirs, and that they can trust you to make important decisions on their behalf.

In lesson 4, we’ll discuss issue positioning—how to determine which issue positions to highlight in your speeches and your advertising, and how to determine the issues most likely to get you votes and leave your opponent playing defense.

In lesson 5, I’ll give you some tips and tricks on how to become an expert on your opponent. I’ll be sharing some stories of how simple research and tools available to you were used to gain the upper hand in hotly contested elections.

Running for Office?

To watch the course, or enroll in the program, visit: http://knowledgelinktv.com/jaytownsend/

 


Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit JayTownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make

Want to talk? Call Jay at 845-458-1210


 

Message from Political Consultant Jay Townsend

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