Why is it important to do issue research before the campaign begins? In an ideal world, candidates are supposed to stand for something, have positions on issues and a platform. If you don’t, rethink what you are doing. If you…

We’ve been talking about the many ways of communicating and disseminating your message. Today we’ll discuss the media…as in newspapers, radio and television interviews, and bloggers. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. There…

We’ve been talking about the many ways of communicating and disseminating your message. Today we’ll discuss posters and yard signs. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. Most candidates waste money on their posters…

We’ve been talking about the many ways of communicating and disseminating your message. Today we’ll discuss volunteers…perhaps the least appreciated means of spreading a campaign message. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. Volunteers…

I am not a big fan of newspaper advertising. Many daily papers are read on line and readers don’t see the display ads. They can be expensive. In low turnout, off year elections, the cost of an impression is a…

The use of telephones is a dying technology, so why do I even mention them as a means of communicating your message? Because they are not dead yet, and it is one of the cheapest ways to move a message…

It is a little known fact about political advertising in America. Of the billions spent every election cycle, more is expended on persuasion mail than any other media. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is…

We’ve been talking about the many ways of communicating and disseminating your message. Today we’ll discuss radio ads. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. As a political consultant, I love radio, because unlike…

Properly done, nothing beats the power of television to persuade, move, inflame, motivate, cajole, anger or convince a voter to support you on election day. A voter need not make an effort to hear and see your TV spot. All…