The use of telephones is a dying technology, so why do I even mention them as a means of communicating your message? Because they are not dead yet, and it is one of the cheapest ways to move a message…

It is a little known fact about political advertising in America. Of the billions spent every election cycle, more is expended on persuasion mail than any other media. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is…

We’ve been talking about the many ways of communicating and disseminating your message. Today we’ll discuss radio ads. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. As a political consultant, I love radio, because unlike…

Properly done, nothing beats the power of television to persuade, move, inflame, motivate, cajole, anger or convince a voter to support you on election day. A voter need not make an effort to hear and see your TV spot. All…

We’ve been talking about the many ways of communicating and disseminating your message. Today we’ll discuss internet ads. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. What are Internet Ads? If you have ever shopped…

We’ve been discussing the many ways of communicating your message. Today we’ll discuss social media. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. If you are not using it, shame on you. You are losing…

Last week I began a series of videos about the means of disseminating your message. Starting with you. The Candidate. The words that come out of your mouth. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is…

During the past month, I’ve been discussing the components of your message: How to develop your slogan, tell your story, communicate your values, issues positions, and what to say about your opponent. Looking for Help in Your Campaign? Call Jay…

The message part of your campaign has five components: your rationale, your story, your values, your issue positions, and what you say about your opponent. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. Today, we’ll…

The message part of your campaign has five components: your rationale, your story, your values, your issue positions, and what you say about your opponent. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. Today, we’ll…