The message part of your campaign has five components: your rationale, your story, your values, your issue positions, and what you say about your opponent. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. Last week…

The message part of your campaign has five components: your rationale, your story, your values, issue positions, and what you say about your opponent. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. Last week I…

Last week I gave you an overview of a political campaign. The three legs include your message, the means you will use to disseminate the message, and the preparation that needs to be done before you run. Looking for Help…

Over the last couple weeks, I’ve talked with more than 20 candidates who want to run for office. There is a common request. All ask for an explanation, a big picture view if you will, of what is entailed in…

If you don’t think debates are important, consider the howling of the Republicans who think they may be left out of the August Fox news debate. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE. Of…

Answer: Your body language starts the conversation long before you utter a single word. Those who read my posts know that I place a great deal of importance on how candidates for public office present themselves. Because it matters. Especially…

If you are running for office, staying in the news and getting free media attention from the press should be a vital part of your campaign strategy. Looking for Help in Your Campaign? Call Jay at (845) 458-1210. The call is FREE.…

There is one constant in the human existence. Everybody who has ever been born has said or done something they’d like to forget. And there is something that is constant in political combat. Every stupid thing that a candidate has…

The first rule of preparing for an interview with a reporter. No candidate, and no staff person in a campaign should ever talk to a newspaper reporter without first doing their homework. Looking for Help in Your Campaign? Call Jay…