What Makes a Good Campaign Speech? Tell a Story, Touch an Emotion Intro A campaign message is what you’re going to do for voters if you get the job — but figuring out exactly what that is trips up more…
What Makes a Good Campaign Speech? Tell a Story, Touch an Emotion Intro Most political speeches are boring, aimless, and forgotten by the next day. In this video, political consultant Jay Townsend explains what actually makes a campaign speech good…
A Good Campaign Message Will Win an Election: The Five Questions Voters Expect You to Answer Intro Some candidates spend a fortune and lose. Some candidates get hopelessly outspent and win. In this video, political consultant Jay Townsend explains why:…
How to Make a Good Campaign Speech: Know Your Audience and Your Call to Action Intro A good campaign speech has one job: getting your audience to do what you asked them to do because of what you said. In…
What Are the Qualifications to Be a Senator? The Written and Unwritten Rules Intro The Constitution only asks for three things to become a US senator — but voters expect a lot more than that before they’ll actually give you…
How to Come Up With a Campaign Slogan: What Makes Voters Stop and Look Intro Your campaign slogan might be the shortest set of words you write for your campaign — but they are one of the most important. In…
How to Run for Governor: What It Takes to Win the Most Powerful Office in Your State Intro Running for governor is unlike any other race. The governor is the most powerful person in your state — presiding over budgets…
How to Run a Successful Campaign: The Three Big Cogs (and the Smaller Ones That Keep Them Turning) Intro Every successful political campaign runs on three big cogs — message, money, and advertising — plus smaller ones that have to…
How to Win a Political Campaign Intro Winning a political campaign comes down to two things — and if either one is flawed, you lose. In this video, political consultant Jay Townsend lays out the complete framework: how to build…
How to Run for Mayor: A Step-by-Step Guide to Winning a City Election Intro Running for mayor is unlike running for any other office — and the differences matter. The mayor touches people’s daily lives more directly than any other…