What Are Political Campaign Strategies? Message, Targeting, and Dissemination Explained Intro A political campaign strategy is the blueprint for how you’re going to sell a candidate to voters. In this video, political consultant Jay Townsend breaks strategy down into three…
How to Run a Successful Campaign: The Three Big Cogs (and the Smaller Ones That Keep Them Turning) Intro Every successful political campaign runs on three big cogs — message, money, and advertising — plus smaller ones that have to…
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