What Makes a Good Campaign Speech? Tell a Story, Touch an Emotion Intro A campaign message is what you’re going to do for voters if you get the job — but figuring out exactly what that is trips up more…
A Good Campaign Message Will Win an Election: The Five Questions Voters Expect You to Answer Intro Some candidates spend a fortune and lose. Some candidates get hopelessly outspent and win. In this video, political consultant Jay Townsend explains why:…
What Are the Qualifications to Be a Senator? The Written and Unwritten Rules Intro The Constitution only asks for three things to become a US senator — but voters expect a lot more than that before they’ll actually give you…
What Are Political Campaign Strategies? Message, Targeting, and Dissemination Explained Intro A political campaign strategy is the blueprint for how you’re going to sell a candidate to voters. In this video, political consultant Jay Townsend breaks strategy down into three…
How to Run a Successful Campaign: The Three Big Cogs (and the Smaller Ones That Keep Them Turning) Intro Every successful political campaign runs on three big cogs — message, money, and advertising — plus smaller ones that have to…