What Makes a Good Campaign Speech? Tell a Story, Touch an Emotion Intro Most political speeches are boring, aimless, and forgotten by the next day. In this video, political consultant Jay Townsend explains what actually makes a campaign speech good…
How Do You Run for Political Office? The Three Gears Every Campaign Needs Intro Running for public office comes down to three gears that all have to turn together: your message, your money, and your advertising. In this video, political…
A Good Campaign Message Will Win an Election: The Five Questions Voters Expect You to Answer Intro Some candidates spend a fortune and lose. Some candidates get hopelessly outspent and win. In this video, political consultant Jay Townsend explains why:…
What Is One Effective Strategy Used by Political Campaigns? Five That Actually Work Intro There isn’t just one effective strategy that wins elections — there are several. In this video, political consultant Jay Townsend walks through five effective campaign strategies,…
How to Make a Good Campaign Speech: Know Your Audience and Your Call to Action Intro A good campaign speech has one job: getting your audience to do what you asked them to do because of what you said. In…
How to Run for Sheriff: A Campaign Strategy for a Unique Office Intro Running for sheriff isn’t like running for any other office — voters expect you to know the job cold, because it touches their safety every single day.…
What Are the Qualifications to Be a Senator? The Written and Unwritten Rules Intro The Constitution only asks for three things to become a US senator — but voters expect a lot more than that before they’ll actually give you…
How to Come Up With a Campaign Slogan: What Makes Voters Stop and Look Intro Your campaign slogan might be the shortest set of words you write for your campaign — but they are one of the most important. In…
How to Run for Governor: What It Takes to Win the Most Powerful Office in Your State Intro Running for governor is unlike any other race. The governor is the most powerful person in your state — presiding over budgets…
How to Run for Congress: What It Takes to Win One of the 435 Most Powerful Seats in America Intro Lots of people try to run for Congress. Most come up short. The ones who succeed understand that a congressional…