How to Run a Successful Campaign: The Three Big Cogs (and the Smaller Ones That Keep Them Turning) Intro Every successful political campaign runs on three big cogs — message, money, and advertising — plus smaller ones that have to…
How Is Social Media Used in Political Campaigns? The History, Psychology, and Strategy Behind It Intro Every generation of candidates has ridden a new technology to power — newspapers, radio, television, cable, Facebook. In this video, political consultant Jay Townsend…
How to Plan a Political Campaign: The Simple Framework Behind Every Winning Race Intro Planning a political campaign sounds complicated, but political consultant Jay Townsend breaks it down into five straightforward pieces: finding people to help you, knowing your jurisdiction,…
How to Run for County Commissioner: A Step-by-Step Guide to Winning Your Race Intro Running for county commissioner comes with responsibilities most candidates underestimate — roads, bridges, emergency response, and local budgets. In this video, political consultant Jay Townsend covers…
How to Get Into Political Consulting: The Skills, Network, and Mentors That Build a Career Intro Getting into political consulting is more accessible than most people think — it starts with picking one skill and becoming excellent at it. In…
How to Run for U.S. Senate: A Step-by-Step Guide to One of the Most Powerful Jobs in Washington Intro Few campaigns are more complicated than a U.S. Senate race. In this video, political consultant Jay Townsend breaks the process down…
How to Create a Campaign Message: The Five Components Every Winning Candidate Needs Intro Some candidates spend a fortune and lose; others spend far less and win. In this video, political consultant Jay Townsend breaks down why: the strength of…
How to Start a Political Movement: Building a Cause, a Groundswell, and the Campaign That Carries It Forward Intro Starting a political movement has never been more accessible — the tools to build one are sitting at your fingertips. In…
How to Become a Political Campaign Manager: The Qualifications, Skills, and Networking Path That Actually Get You Hired Intro If becoming a political campaign manager is your goal, you need to know that the qualifications that matter most aren’t what…
How to Run for Office for the First Time: A Political Consultant’s Guide to Getting Started Intro Running for office for the first time can feel overwhelming — from figuring out who to ask for help to crafting a message…